The offer's agents
Mei, Amir, Iris and Victor at work
One stage of the CRO cycle each: what the agent does, what it is trained on, what it delivers, and what the expert decides.
Experimentation
CRO & Experimentation Program
Turn your visits into measurable growth
Deploy a continuous experimentation program: identify the friction points in your journeys, validate your hypotheses with data and maximize your conversion rates.
The need
What you tell us
« I want to continuously experiment on my site: test more, learn faster and embed a testing culture within my teams. »
- « I want to set up a CRO program »
- « I want to industrialize my A/B tests »
- « I want to stop deciding by feeling »
- « I want to prove the ROI of my optimizations »
Our response
- Funnel and data audit, prioritized hypotheses
- Design, development, QA and test launch
- Analysis, iteration and capitalisation
Use cases covered
- Product Discovery
- CRO Coaching
- Maturity audit
- Roadmap facilitation
Method
Our method in 5 steps
Our stance
RICE prioritization
Each opportunity is scored Reach × Impact × Confidence × Effort to maximize the program's ROI.
- R
- I
- C
- E
Step 01 : Audit & diagnosis
Combining your GA4 and Contentsquare data with an in-depth UX analysis to map out the prioritized friction points on your funnel.
- Cross-analysis of GA4, Contentsquare and UX
- Prioritized map of funnel friction points
- Review of past tests and learnings
- Conversion KPI baseline
Step 02 : Hypotheses
Creation of an optimization backlog based on observed behaviors and drafting of sheets detailing your targets, your KPIs and the mechanics of each test.
- Backlog based on data and behaviors
- Fact sheets: target, KPI, mechanics
- Mapping to sourced friction points
- Peer cross-review
Step 03 : RICE prioritization
Scoring of your opportunities using the Reach, Impact, Confidence and Effort model to validate a quarterly experimentation roadmap.
- Reach, Impact, Confidence, Effort scoring
- Validated quarterly roadmap
- Development and feasibility assessment
- Sequencing by page and by audience
Step 04 : Test & deployment
Design conception, development of variations and strict QA across all your devices as well as your tracking plan.
- Design and development of the variation
- Cross-device QA and tracking QA
- Calculation of required duration and traffic
- Launch and live monitoring
Step 05 : Analysis & iteration
Statistical reading of results, analysis of your segments and recommendations to integrate, iterate or abandon each variation.
- Statistical reading: significance and segments
- Recommendation: integrate, iterate or abandon
- Capitalization in a learnings database
- Communication of results
Customer reviews
Ce qu'en disent nos clients
We have been collaborating with Welyft for almost 2 years now and their main strength… is adaptability! Data expertise that I never question, a great ability to come up with proposals to always meet the needs of our group, and above all unfailing availability! From thinking/strategy to help with technical implementation, they help us every day to develop experimentation and CRO for the Bricomarché stores
- CRO
- Tool : ABTasty
Marie Devanne
UX and Customer Journey Manager
In response to strong acceleration and internal transformation, we established a partnership with Welyft to evolve our CRO experimentation program. Their expertise helps us increase our execution speed and scale through hybrid technical and organizational support. This hybrid support is a true lever for strengthening collaboration between IT and business.
- CRO Organization
- Tool : Dynamic Yield
Margaux Motta
E-commerce Performance Merchandiser
Very high-quality support, both in the materials and the advice provided, which helped us get back into a good dynamic. The expertise and availability of the teams is a real plus!
- Product page
- Tool : AB Tasty
Read the client success storyKeridwen Pierret
E-commerce & digital projects manager
Conversion Intelligence
Our experts, backed by a fleet of AI agents
Sur cette offre, nos experts s'appuient sur les agents de la flotte Conversion Intelligence : les agents préparent, l'expert décide.
Synthetic Users · powered by Mei
Four psychological profiles review your page
The Demanding One, the Novice, the Hurried One and the Skeptic browse a product page; Mei sorts their reactions into pain points.
Agents on a daily basis
Describe the need, Claude calls the agent
A request in plain language or a "/" command: the right agent takes over, you keep the decision.
Architecture and fleet
A CRO architect manages a fleet of agents
The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.
Deployment
Agents trained like experts, updated like products.
Each agent is a versioned plugin on GitHub. Three ways to make the most of it.
During a mission
During the engagement
Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.
Via the Welyft platform
Remote, at Welyft
The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.
Internalized within your organization
Within your organization
We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.
Deliverables
What you get
Opportunities report
Friction points and hypotheses prioritized using RICE.
Test roadmap
Hypotheses, KPIs and platform, validated before development.
Test reports & dashboard
Reliable results, actionable recommendations.
Learnings base
Capitalized and reusable learnings.
Who is it for?
Who is this offer for?
Tools used
- AB Tasty
- Kameleoon
- Dynamic Yield
- VWO
- Optimizely
- Statsig
- E-commerce or DNVB with established traffic
- Digital or growth team with an A/B testing tool in place
- Sponsor: Head of E-com, CRO Manager, CMO
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To go further
Often associated with
Experimentation
CRO audit
Find what's holding back your conversions
- GA4
- Piano
- Contentsquare
- and 2 other tools
Data & Analytics
Sanity Check Tracking
Make your tracking reliable before deciding
- GA4
- GTM
- Piano
- and 2 other tools