The offer agent
Mei at work
What the agent does, what it's trained on, what it delivers and what the expert decides.
Experimentation
User Testing & Research
Understand why your users drop off
Confront your interfaces with real users: understand their behaviors, identify real friction points and validate your UX choices before committing to development.
The need
What you tell us
« My data shows where things are stuck. I want to understand why by confronting my user journeys with real users before deciding. »
- « I want to understand why it's stuck »
- « I want to test my user journeys on real users »
- « I want to validate before developing »
- « I want qualitative insights to feed my hypotheses »
Our response
- Scoping: research questions and recruitment
- Moderated 1to1 test sessions
- Summary of insights and recommendations
Use cases covered
- Moderated / unmoderated interviews
- Card sorting
- Tree testing
- Sentiment analysis
Method
Our method in 5 steps
Our stance
Qualitative at the service of quantitative
User tests feed your hypotheses and de-risk your decisions before coding.
- Moderated
- Panel
- Insights
Step 01 : Scoping
Clarification of objectives and priority research questions, combined with the precise definition of target user profiles.
- Objectives and research questions
- Defined target profiles
- Choice between moderated and unmoderated tests
- Task success criteria
Step 02 : Careers
Methodical selection and screening of a panel of participants representative of your customers to ensure the relevance of feedback.
- Panel selection
- Profile screening
- Session planning
- Compensation and consents
Step 03 : Preparation
Delivery of the interview guide and identification of usage scenarios and tasks to be performed by users.
- Interview guide drafted
- Scenarios and tasks to test
- Protocol validation pilot
- Technical setup: tool and tracking
Step 04 : Field
Facilitation of moderated 1to1 sessions, live observation of usage, and detailed note-taking during tests.
- Moderated 1-to-1 sessions
- Observation and note-taking
- Hot debrief between sessions
- Guide adjustment if needed
Step 05 : Summary
Analysis of collected verbatims, extraction of prioritized qualitative insights and formulation of concrete UX recommendations.
- Verbatim analysis
- Prioritized insights and recommendations
- Compelling video excerpts
- Derived testable hypotheses
Conversion Intelligence
Our experts, backed by a fleet of AI agents
On this offering, our experts rely on Mei, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.
Synthetic Users · powered by Mei
Four psychological profiles review your page
The Demanding One, the Novice, the Hurried One and the Skeptic browse a product page; Mei sorts their reactions into pain points.
Agents on a daily basis
Describe the need, Claude calls the agent
A request in plain language or a "/" command: the right agent takes over, you keep the decision.
Architecture and fleet
A CRO architect manages a fleet of agents
The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.
Deployment
Agents trained like experts, updated like products.
Each agent is a versioned plugin on GitHub. Three ways to make the most of it.
During a mission
During the engagement
Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.
Via the Welyft platform
Remote, at Welyft
The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.
Internalized within your organization
Within your organization
We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.
Deliverables
What you get
Test protocol
Questions, tasks, profiles.
Verbatims & recordings
Usable raw material.
Insights report
Prioritized friction points.
Action recommendations
Prioritised UX and CRO opportunities.
Who is it for?
Who is this offer for?
Tools used
- Maze
- Lookback
- UserTesting
- Hotjar
- Claude design
- Air360
- Product or retail brand with journey-related challenges
- Pre-redesign or product derisking context
- Sponsor: Head of UX, CPO, Head of E-com
To go further
Articles by our experts related to this offer.
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Best statistical confidence calculators for A/B Test
In the field of CRO (Conversion Rate Optimization), the reliability of A/B test results is essential for making
A/B Test Example - Discover the Tops and Flops in CRO!
Did you miss our exclusive webinar on conversion optimization? No worries, the replay is available!
Is the scheduled end of Google Optimize putting your experimentation strategy at risk?
Recently, Google highlighted AB Tasty as a potential alternative for your A/B testing platform.
Bayesian vs Frequentist: which method for your A/B tests?
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How can you improve your UX through testing and customer feedback?
Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger
What are the success KPIs of a CRO program?
An experimentation program is not just a succession of A/B tests launched in the hope that an uplift will appear.
To go further
Often associated with
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Redesign while securing your conversions
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Experimentation
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Turn your visits into measurable growth
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Personalization & activation strategy
Give every customer their own journey
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