The offer's agents
Amir, Iris and Victor at work
One stage of the CRO cycle each: what the agent does, what it is trained on, what it delivers, and what the expert decides.
Experimentation
A/B Testing Execution
Multiply your tests in production
Entrust us with the development, quality control and deployment of your A/B tests, and free up your tech teams.
The need
What you tell us
« My teams define the tests, but I don't have the bandwidth to develop, QA and properly analyse them. I want to delegate execution while keeping control over strategy. »
- « I want to delegate the execution of my tests »
- « I want to test without mobilizing my devs »
- « I want reliable QA on my tests »
- « I want clean test reports »
Our response
- No-code setup or variation development
- Cross-device QA and tracking QA
- Monitoring and analysis of results
Method
Our method in 5 steps
Our stance
Controlled scope
We handle the test, from receiving the brief to the analysis. Ideation, hypotheses and strategy remain with you.
- Setup
- QA
- Analysis
Step 01 : Reception
Analysis of your test brief and complete technical scoping to prepare integration into your environment.
- Test brief defined by your teams
- Technical scoping of the setup
- Workload estimate and schedule
- Tracking plan validation
Step 02 : Setup
Development of the variation or custom no-code and direct integration into your A/B testing tool.
- No-code or development of the variation
- Integration into Dynamic Yield or your A/B tool
- Reversible code with cleanup
- Goal tracking connected
Step 03 : QA
Rigorous testing across all devices and systematic verification of event tracking in your tracking plan.
- Cross-device and cross-browser QA
- QA of the tracking plan
- Anti-flickering and performance checks
- Targeting and split validation
Step 04 : Go-live
Test launch with traffic allocation and live monitoring to ensure experience stability.
- Launch and traffic distribution
- Live monitoring of metrics
- Sample ratio check (SRM)
- Alert in case of anomaly
Step 05 : Analysis
Statistical reading of performance results at the end of the test and delivery of a backlog of concrete, actionable recommendations.
- Rigorous statistical analysis
- Report and recommendation
- Documented learnings
- Clean test archiving
Customer reviews
Ce qu'en disent nos clients
We have been collaborating with Welyft for almost 2 years now and their main strength… is adaptability! Data expertise that I never question, a great ability to come up with proposals to always meet the needs of our group, and above all unfailing availability! From thinking/strategy to help with technical implementation, they help us every day to develop experimentation and CRO for the Bricomarché stores
- CRO
- Tool : ABTasty
Marie Devanne
UX and Customer Journey Manager
We particularly appreciated our collaboration with Welyft. The team combines professionalism, availability and a strong solution-oriented approach. Communication is simple, transparent and efficient, even during the more complex phases of the project. A smooth and constructive collaboration that we highly recommend.
- CRO
- Tool : Dynamic Yield
Margaux Genevey
E-merchandising Manager
Conversion Intelligence
Our experts, backed by a fleet of AI agents
Deux modes d'exécution, selon la complexité du test. En mode agentique, Amir décline votre brief en variantes, Iris les code sur votre outil A/B et les recette sur tous les écrans, puis un consultant tech valide avant la mise en ligne. Pour les tests complexes et les refontes de parcours, nos développeurs partenaires, experts de chaque plateforme, prennent le développement en main. Dans les deux cas, Victor suit le test en ligne et prépare le rapport.
Agents on a daily basis
Describe the need, Claude calls the agent
A request in plain language or a "/" command: the right agent takes over, you keep the decision.
Architecture and fleet
A CRO architect manages a fleet of agents
The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.
Deployment
Agents trained like experts, updated like products.
Each agent is a versioned plugin on GitHub. Three ways to make the most of it.
During a mission
During the engagement
Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.
Via the Welyft platform
Remote, at Welyft
The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.
Internalized within your organization
Within your organization
We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.
Deliverables
What you get
Variation developed & tested
Ready to go live.
Verified tracking plan
Reliable data from launch.
Test report
Statistical results and recommendation.
Continuous monitoring
Anomalies reported in real time.
Who is it for?
Who is this offer for?
Tools used
- AB Tasty
- Kameleoon
- Dynamic Yield
- VWO
- GA4
- Piano
- Brand with a CRO or growth team but no execution bandwidth
- Context: high test cadence, no-code or development
- Sponsor: CRO Manager, Head of E-com
To go further
Articles by our experts related to this offer.
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The secret to growth isn't the single A/B test but parallelization governed by impeccable governance.
How to reduce the impact of A/B testing on web performance?
A/B testing is an essential lever for optimizing user experience and business performance.
Best statistical confidence calculators for A/B Test
In the field of CRO (Conversion Rate Optimization), the reliability of A/B test results is essential for making
A/B Test Example - Discover the Tops and Flops in CRO!
Did you miss our exclusive webinar on conversion optimization? No worries, the replay is available!
Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
Is the scheduled end of Google Optimize putting your experimentation strategy at risk?
Recently, Google highlighted AB Tasty as a potential alternative for your A/B testing platform.
How can you improve your UX through testing and customer feedback?
Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger
What are the success KPIs of a CRO program?
An experimentation program is not just a succession of A/B tests launched in the hope that an uplift will appear.
To go further
Often associated with
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Turn your visits into measurable growth
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Make your tracking reliable before deciding
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