SectorFashion

The CRO agency for fashion brands

Welyft supports ready-to-wear, sportswear and lingerie brands on their key sales moments, product pages and checkout funnel. Every decision is based on data and testing.

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Success stories

Our client success stories in the sector

Découvrez comment nos clients transforment leurs parcours avec Welyft.

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Dynamic Yield
Orga CRO
En réponse à une forte accélération et à une transformation interne, nous avons établi un partenariat avec Welyft pour faire évoluer notre programme d'expérimentation CRO. Leur expertise nous aide à accroître notre vitesse d'exécution et à évoluer grâce à un accompagnement technique et organisationnel. Ce soutien hybride est un véritable levier pour renforcer la collaboration entre l'IT et le business.
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Margaux MottaE-commerce Performance Merchandiser · Salomon
Merci à Welyft pour cet audit e-commerce : une approche à la fois rigoureuse et pragmatique, avec un diagnostic précis et des recommandations actionnables. On apprécie particulièrement la priorisation (quick wins vs chantiers de fond) et la capacité à traduire les constats en plan d'actions clair. Je recommande sans hésiter.
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Lise TrevissoiHead of E-Commerce · CWF
Dynamic Yield
Stratégie Digitale
Nous travaillons main dans la main avec l'équipe Welyft depuis plusieurs mois sur un projet majeur de transformation du groupe Etam visant à améliorer et accélérer la personnalisation de l'expérience clients sur nos différents canaux. Welyft nous accompagne autant sur les aspects stratégiques qu'opérationnels, avec une vraie expertise marché et une proximité qui les rend indispensables.
Sophie BuresiCRM Factory Director · Groupe Etam

Our approach

An approach tailored to your challenges

Seasonality, markdowns, size and fit: we build your CRO program around the moments that drive sales.

Your challenges : Short key sales moments, where everything is decided from the opening
Our response : Tests prepared in advance and launched from day one of the sales
Your challenges : The fear of choosing the wrong size, which holds back purchases and fuels returns
Our response : Size guide, fit reviews and worn visuals tested on the product page
Your challenges : Cluttered listing pages, where the right product gets lost
Our response : Sorting, filters and listing merchandising optimized through testing
Your challenges : Acquisition traffic landing on unengaging pages
Our response : Landing pages and a checkout funnel designed for new visitors

Our expertise

Our expertise in action

Every engagement starts with your challenges. Here are the areas of expertise we most often draw on in your sector.

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Maturity audit

Where does your CRO maturity stand compared to your market?

Our diagnostic assesses your CRO program pillar by pillar and positions you against companies in your sector: a score out of 100, your gaps with competitors and your first areas for improvement, in under 10 minutes.

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Example result

Your score
Sector average

FAQ

Your frequently asked questions

Which CRO levers should be prioritised on a fashion site?

The first gains are often found on the product page (help with size selection, on-model visuals, fit reviews), on listing pages (sorting, filters, highlighting new arrivals) and at the move to checkout (delivery and return options). Welyft prioritises these levers based on your data and validates them through testing.

How to prepare for sales periods with A/B testing?

A peak period is prepared several weeks in advance: analysis of previous sales periods, hypotheses, development and QA testing of variations. Tests are ready as soon as the sales open, and results are read taking into account the exceptional traffic of the period.

Can CRO help reduce returns?

Yes, partly: clearer information on size, fit and material helps customers order the right item. We measure the effect of these tests on conversion and, when the data is available, on the return rate.

Which A/B testing tools do you work with?

Welyft works with the leading A/B testing and personalization solutions, including AB Tasty, Kameleoon, Dynamic Yield and Optimizely, and adapts to the tool already in place at your organization. Our CRO tools comparison also helps you choose a solution.

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