Successfully carry out a conversion-oriented redesign
Conversion-driven redesign
Redesign while securing your conversions
- Contentsquare
- Hotjar
- Figma
- and 3 other tools
UX · USER RESEARCH · CONVERSION
Design your journeys based on evidence
Avoid costly redesigns that repeat the same mistakes. By combining analytics and qualitative research, we identify the exact cause of drop-offs to de-risk your developments and maximize your conversion.
Your challenges
Do these challenges resonate with you?
Signals that should raise alerts
- High bounce rate on key pages
- Customer support flagging the same pain points
- Design fragmented across teams
The right time to act
- Conversion rate plateaus despite good traffic
- User feedback points to a confusing experience
- You're planning a site or app redesign
Our offers
2 offres UX & Experience
Converting your paid traffic
Conversion-focused landing page
Convert your paid traffic, with proof to back it up
- AB Tasty
- Kameleoon
- Figma
- and 1 other tools
- Book an appointment
Let's discuss your project
A need spanning several offers? We'll scope the right setup with you.
OUR VISION
A high-performing experience is proven before it's coded
We are convinced that a high-performing web or app experience is proven before it is coded.
Your analytics show you where your visitors drop off, but rarely why. Without in-depth qualitative research and a methodical UX audit, you miss the real friction points holding back your conversion.
That's why we help your teams audit the existing setup, pinpoint the exact cause of friction, and design smooth, accessible mockups. This secures your redesign projects before moving into development.
An experience that converts is proven through testing and observation.
Our principles
Data + qualitative, with no blind spots
We start from your existing assets (analytics, replays, verbatims, past tests) and the UX expert isolates the real friction points.
Test early, code right
Weak variants are ruled out at mockup stage, before involving your developers and your traffic.
Redesigning without losing a single conversion
Key journeys are measured before and after launch, with a test plan to secure each rollout.
Benefits
What you you gain
Create a frictionless, conversion-oriented experience.
Identify the real friction points
Combine analytics and qualitative feedback to understand why your users drop off and target high-impact priorities.
De-risk before coding
Test interactive prototypes with real users to validate your UX assumptions without unnecessarily committing your dev resources.
Secure your conversion
Validate the impact of your new features through A/B testing on a sample of users before full deployment.
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Our expertise
Explore the other pillars
You are browsing the pillar UX & Experience. It works with five other areas of expertise, to be combined according to your maturity and priorities.
Experimentation
Validate your hypotheses using experimentation methods & improve your performance.
Personalization & CRM
Proactively serve the right content to the right person at the right time to create a unique experience.
Data & Analytics
Turn your data into a lever for decision-making and activation.
Training
Turn your teams into conversion engines, augmented by AI.
Agentic commerce
Deploy AI agents, make your catalog readable by AIs and convert the traffic they send you.
Maturity diagnostic
Where to start?
In ten minutes, map your organization pillar by pillar and identify the first levers to activate.
FAQ
Vos questions fréquentes
Why isn't a redesign enough to improve conversion?
A redesign carried out without a diagnostic often reproduces the same frictions in another form. We first audit the existing setup to pinpoint the exact cause of drop-offs before designing anything.
How do you know why users are dropping off the funnel?
Analytics show where visitors drop off, rarely why. We cross-reference this data with qualitative research to trace back to the real friction and prioritize it based on its impact.
When should mockups be tested?
As early as possible, on an interactive prototype and with real users. Validating your assumptions before development avoids needlessly engaging your tech resources.
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