The offer agent
Mei at work
What the agent does, what it's trained on, what it delivers and what the expert decides.
UX & Experience
Conversion-driven redesign
Redesign while securing your conversions
Rethink your site: remove business blockers, modernize your journeys and maximize your conversion rates while securing technical performance and accessibility.
The need
What you tell us
« I'm preparing a redesign (rebranding, replatforming), but a nicer new site can convert less. I want a redesign based on evidence. »
- « I want to redesign without losing conversion »
- « I want to secure my replatforming »
- « I want a data-driven redesign »
- « I want to be accessibility compliant (RGAA) »
Our response
- Understanding usage (audit and UX research)
- Designing for performance (10 criteria)
- Validate through testing before deploying
Method
Our method in 5 steps
Our stance
A redesign becomes de-risked
Proof before the switch reduces the risk of conversion drop.
- Understand
- Design
- Submit
Step 01 : Understand
Immersion in your journeys through data and user research: analytics, heatmaps, interviews, mapping of personas and key moments, and identification of high-performing elements to keep.
- Journey immersion: data and user research
- Analytics, heatmaps, interviews
- Mapping of personas and key moments
- High-performing elements to keep
Step 02 : Design
Ideation with your stakeholders, desktop and mobile-first wireframes, high-fidelity mockups evaluated on 10 performance criteria, pages readable by AI engines and accessible.
- Ideation with stakeholders
- Desktop and mobile-first wireframes
- High-fidelity mockups across 10 performance criteria
- Pages readable by AI and accessible
Step 03 : Design system
Color, typography and spacing tokens, documented UI components and annotated handoff for developers: a style guide change becomes a simple token change.
- Tokens: colors, typography, spacing
- Documented UI components
- Annotated dev handoff
- Brand guideline change = token change
Step 04 : Submit
Qualitative and quantitative prototype testing, iterations based on field feedback, cross data and UX review, structured validation process.
- Prototype testing, qualitative and quantitative
- Iterations based on field feedback
- Cross data and UX review
- Paced validation workflow
Step 05 : Improve
Post-redesign measurement against the baseline, before/after review, roadmap of priority initiatives and conversion KPI tracking.
- Post-redesign measurement against the baseline
- Before / after assessment
- Roadmap of priority initiatives
- Conversion KPI tracking
Conversion Intelligence
Our experts, backed by a fleet of AI agents
On this offering, our experts rely on Mei, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.
Synthetic Users · powered by Mei
Four psychological profiles review your page
The Demanding One, the Novice, the Hurried One and the Skeptic browse a product page; Mei sorts their reactions into pain points.
Agents on a daily basis
Describe the need, Claude calls the agent
A request in plain language or a "/" command: the right agent takes over, you keep the decision.
Architecture and fleet
A CRO architect manages a fleet of agents
The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.
Deployment
Agents trained like experts, updated like products.
Each agent is a versioned plugin on GitHub. Three ways to make the most of it.
During a mission
During the engagement
Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.
Via the Welyft platform
Remote, at Welyft
The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.
Internalized within your organization
Within your organization
We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.
Deliverables
What you get
Pre-redesign audit
Strengths, friction points, elements to preserve.
Wireframes & high-fidelity mockups
Desktop and mobile-first, GEO/LLM-friendly, annotated.
Figma design system
Tokens, components and developer handoff, scalable: a new brand guideline comes down to a token change.
Measurement plan & roadmap
Before/after comparison, prioritized workstreams.
Who is it for?
Who is this offer for?
Tools used
- Contentsquare
- Hotjar
- Figma
- Air360
- Claude design
- Maze
- Brands preparing a redesign or replatforming
- DNVB or retail with strong pressure on conversion
- Sponsor: Head of E-com, Digital Director, CPO
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