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Data & Analytics

Data & Dashboarding foundation

Drive decisions with reliable data

Structure a reliable collection plan, deploy automated dashboards and steer your business performance with confidence.

They trust us+70 clients

  • L'Oréal
  • Canal+
  • Sephora
  • Chaumet
  • Renault Group
  • Salomon
  • TAG Heuer
  • Etam
  • Shiseido
  • Yves Rocher
  • Byredo
  • Jardiland
  • Hiscox
  • Fursac
  • Cegid
  • Bricomarché
  • Gamm vert
  • agnès b.
  • A.P.C.
  • Monte-Carlo Société des Bains de Mer
  • RAJA
  • Mouratoglou Academy
  • Alptis
  • OGF

The need

What you tell us

« I want reliable collection and dashboards that truly serve decision-making: less manual reporting, more decisions. »
  • « I want to make my data more reliable »
  • « I want performance dashboards »
  • « I want to migrate to GA4 / server-side »
  • « I want to automate my reporting »

Our response

  • Collection plan and server-side architecture
  • Dashboarding and KPI definition
  • Automation and prediction

The principle

Reliable data for decision-making

Illustration of the principle, without client data.

From collection to dashboard, every step is controlled: your teams steer using the same figures.

Method

Our method in 5 steps

Our stance

Continuous quality

Monitoring, alerting and collection governance detect anomalies before they influence your decisions.

  • Monitoring
  • Alerting
  • Governance
Talk to an expert
  1. Step 01 : Scoping

    Identification of steering needs by team and definition of your strategic KPIs. Possibility to carry out a sanity check of the existing setup.

    • Steering needs by team
    • Definition and alignment of KPIs
    • Mapping of sources
    • Use case prioritization
  2. Step 02 : Collection plan

    Analysis of your events, properties and conventions, and scoping of governance & ownership rules.

    • Events, properties and conventions
    • Governance and ownership
    • Shared data dictionary
    • Built-in privacy trade-offs
  3. Step 03 : Implementation

    Deployment of the GTM and server-side tracking plan, rigorous QA and testing to ensure data collection reliability.

    • GTM and server-side tracking
    • QA and collection testing
    • Deployment by environment
    • Implementation documentation
  4. Step 04 : Reporting

    Creation of custom dashboards by audience and training your teams to get up to speed with the reports.

    • Dashboards by audience
    • Onboarding training
    • Definitions and glossary included
    • Established reading rituals
  5. Step 05 : Activation

    Setting up an anomaly alert system, automations and BigQuery exports of data flows to your analytics tools.

    • Anomaly alerting
    • Automations and BigQuery exports
    • Quality monitoring
    • Handover and autonomy

Conversion Intelligence

Our experts, backed by a fleet of AI agents

On this offering, our experts rely on Nadia, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.

  • The offer agent

    Nadia at work

    What the agent does, what it's trained on, what it delivers and what the expert decides.

  • Agents on a daily basis

    Describe the need, Claude calls the agent

    A request in plain language or a "/" command: the right agent takes over, you keep the decision.

  • Architecture and fleet

    A CRO architect manages a fleet of agents

    The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.

Deployment

Agents trained like experts, updated like products.

Each agent is a versioned plugin on GitHub. Three ways to make the most of it.

During a mission

During the engagement

Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.

Via the Welyft platform

Remote, at Welyft

The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.

Internalized within your organization

Within your organization

We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.

Deliverables

What you get

  • Collection plan

    Events, properties, governance.

  • Server-side architecture

    Deployed and documented.

  • Monitoring dashboards

    By audience: management, teams, operations.

  • Alerting & automations

    Anomalies detected continuously.

Who is it for?

Who is this offer for?

Tools used

  • GA4
  • Piano
  • Mixpanel
  • Amplitude
  • BigQuery
  • Looker
  • Company with time-consuming manual reporting
  • Fragmented analytics stack, unshared KPIs
  • Sponsor: Head of Data, CRO Manager, Digital Director

To go further

Articles by our experts related to this offer.

All our articles

To go further

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Start by knowing where you stand.

Measure your maturity in a few minutes, or speak directly to an expert.