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Data & Analytics

Privacy & Consent

Stay compliant and keep usable data

Ensure regulatory compliance of your data collection while maximizing the quality of your analyses and your opt-in rate.

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They trust us+70 clients

  • L'Oréal
  • Canal+
  • Sephora
  • Chaumet
  • Renault Group
  • Salomon
  • TAG Heuer
  • Etam
  • Shiseido
  • Yves Rocher
  • Byredo
  • Jardiland
  • Hiscox
  • Fursac
  • Cegid
  • Bricomarché
  • Gamm vert
  • agnès b.
  • A.P.C.
  • Monte-Carlo Société des Bains de Mer
  • RAJA
  • Mouratoglou Academy
  • Alptis
  • OGF
See our clients

The need

What you tell us

« I want to be compliant (GDPR, consent) without sacrificing the quality of my data collection: a well-configured CMP, controlled consent mode, and data that remains usable. »
  • « I want to set up a CMP »
  • « I want to be GDPR compliant »
  • « I want to optimize my consent rate »
  • « I want a controlled consent mode »

Our response

  • Compliance scoping, CMP selection or audit
  • Implementation of consent mode and server-side collection
  • Consent rate optimization

The principle

Staying compliant and keeping usable data

Illustration of the principle, without client data.

Consent is collected and then respected at every step of the collection, without breaking measurement.

Method

Our method in 5 steps

Our stance

Compliant and high-performing

Respected consent and an optimized opt-in rate.

  • CMP
  • Consent
  • Opt-in
Talk to an expert

  1. Step 01 : Scoping

    Definition of the GDPR scope, analysis of purposes and complete mapping of tags deployed on your platforms.

    • GDPR scope and purposes
    • Tag mapping
    • Legal bases per processing activity
    • Stakeholders: DPO and legal

  2. Step 02 : CMP

    Audit or selection of your consent management platform (CMP) and rigorous configuration of your purposes.

    • CMP selection or audit
    • Purpose configuration
    • Compliant banner design
    • Consent proof management

  3. Step 03 : Implementation

    Consent Mode v2 configuration and deployment of server-side collection compliant with privacy requirements.

    • Consent Mode v2 deployed
    • Compliant server-side collection
    • Tag blocking before verified consent
    • QA on all journeys

  4. Step 04 : Optimization

    A/B testing of your banner to optimize the user experience and maximize the consent rate.

    • A/B test of the banner
    • Refined consent UX
    • Measuring the impact on data
    • Trade-off between compliance and data collection

  5. Step 05 : Tracking

    Continuous monitoring of your opt-in rate and proactive watch to keep your system constantly compliant.

    • Opt-in rate monitoring
    • Active compliance monitoring
    • Periodic tag audits
    • Up-to-date documentation

Customer reviews

Ce qu'en disent nos clients

  • Société des Bains de Mer de Monaco

    Welyft's teams quickly identified levers for improvement to achieve short- and medium-term results. Welyft thus played a key role in transforming SBM's approach.

    • Consent
    • Tool : Didomi

    Anthony Chiarel

    Digital Marketing Manager

    Read the client success story

Conversion Intelligence

Our experts, backed by a fleet of AI agents

On this offering, our experts rely on Nadia, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.

  • The offer agent

    Nadia at work

    What the agent does, what it's trained on, what it delivers and what the expert decides.

  • Agents on a daily basis

    Describe the need, Claude calls the agent

    A request in plain language or a "/" command: the right agent takes over, you keep the decision.

  • Architecture and fleet

    A CRO architect manages a fleet of agents

    The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.

Deployment

Agents trained like experts, updated like products.

Each agent is a versioned plugin on GitHub. Three ways to make the most of it.

During a mission

During the engagement

Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.

Via the Welyft platform

Remote, at Welyft

The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.

Internalized within your organization

Within your organization

We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.

Let's talk about your environmentTrain your teams: AI for CRO

Deliverables

What you get

  • Compliance mapping

    Tags, purposes, legal bases.

  • CMP configured

    Operational consent mode.

  • Compliant server-side setup

    Resilient collection.

  • Opt-in optimization plan

    Tests and recommendations.

Who is it for?

Who is this offer for?

Tools used

  • Didomi
  • OneTrust
  • Axeptio
  • Consent Mode v2
  • Server-side GTM
  • Company subject to GDPR with data collection challenges
  • Context: compliance update or CMP overhaul
  • Sponsor: DPO, Head of Data, Digital Director

To go further

Articles by our experts related to this offer.

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