The offer agent
Nadia at work
What the agent does, what it's trained on, what it delivers and what the expert decides.
Data & Analytics
Sanity Check Tracking
Make your tracking reliable before deciding
Check the accuracy and consistency of your entire tracking setup and eliminate anomalies before your strategic decisions.
The need
What you tell us
« I want to validate the reliability of my data collection: tags, consent, consistency between tools, before analyzing, activating or experimenting. »
- « I want to verify my tracking reliability »
- « I want to be compliant (consent / GDPR) »
- « I want to understand why my figures diverge »
- « I want to secure my data before a major project »
Our response
- Audit of 50 criteria based on the Welyft grid
- P1 / P2 / P3 prioritized roadmap by owner
- Quality monitoring dashboard
Method
Our method in 5 steps
Our stance
Reliable data before deciding
50 criteria audited across three pillars (quality, privacy, consistency) and a roadmap of fixes prioritized by owner.
- Quality
- Privacy
- Consistency
Step 01 : Scoping
Getting access to your tools, defining the scope to audit, and gathering your priority data challenges.
- Access to tools and scope
- Data challenges collection
- Inventory of tools in place
- History of known incidents
Step 02 : Grid audit
50 criteria thoroughly reviewed, from Google Tag Manager (GTM) to server-side.
- 50 criteria thoroughly reviewed
- 7 chapters, from GTM to server-side
- Evidence and screenshots logged
- Cross-checks between tools
Step 03 : Scoring & recommendations
Assessment of the data and business impact of the identified points, and development of a roadmap of prioritized actions (P1, P2, P3) by owner.
- Scoring by data impact, business impact and effort
- P1 / P2 / P3 roadmap by owner
- Root cause for each discrepancy
- Fixes specified point by point
Step 04 : Reporting
Report, presentation of prioritizations and alignment of technical leads with the committee.
- Report and prioritization
- Owner alignment
- Sequenced action plan
- Validation criteria defined
Step 05 : Monitoring
Deployment of a data quality monitoring dashboard and activation of quality alerts in case of tracking disruption.
- 40-report dashboard deployed
- Quality alerting enabled
- Thresholds and recipients configured
- Review ritual in place
Customer reviews
Ce qu'en disent nos clients
Responsive, proactive and pragmatic! The essential values for a successful CRO/UX approach, which Welyft applies to every project we carry out with them!
- Data & UX
Read the client success storyArnaud Collet
Digital Marketing Project Manager
Conversion Intelligence
Our experts, backed by a fleet of AI agents
On this offering, our experts rely on Nadia, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.
Agents on a daily basis
Describe the need, Claude calls the agent
A request in plain language or a "/" command: the right agent takes over, you keep the decision.
Architecture and fleet
A CRO architect manages a fleet of agents
The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.
Deployment
Agents trained like experts, updated like products.
Each agent is a versioned plugin on GitHub. Three ways to make the most of it.
During a mission
During the engagement
Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.
Via the Welyft platform
Remote, at Welyft
The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.
Internalized within your organization
Within your organization
We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.
Deliverables
What you get
Welyft analysis grid
50 Basic and Advanced criteria scored.
Prioritized roadmap
P1 / P2 / P3 by owner, impact × effort.
Quality dashboard
40 plug-and-play real-time reports.
Reporting
Report and action plan.
Who is it for?
Who is this offer for?
Tools used
- GA4
- GTM
- Piano
- Didomi
- Looker Studio
- Any company before analysis, activation or testing
- Pre-redesign, pre-CRO or post-migration context
- Sponsor: Head of Data, CRO Manager, Traffic Manager
To go further
Articles by our experts related to this offer.
Opinion: Predictive analytics, reality or witchcraft?
Last month we talked about personalization. We got great feedback and decided to focus today on predictive analy
Why and how to improve your 1st party collection strategy?
In this webinar, we explore the crucial role of 1st party data in an approach to improving the experience
Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
Qualitative and quantitative analysis, how to choose?
Quanti or quali? Leverage both types of analysis to improve UX and boost your CRO strategy!
DMA (Digital Markets Act): everything you need to know!
After the rollout of GDPR in 2018, it's time to prepare for the arrival of the Digital Markets Act in spring 2024
To go further
Often associated with
Data & Analytics
Data & Dashboarding foundation
Drive decisions with reliable data
- GA4
- Piano
- Mixpanel
- and 3 other tools
Experimentation
CRO & Experimentation Program
Turn your visits into measurable growth
- AB Tasty
- Kameleoon
- Dynamic Yield
- and 3 other tools
Other Data & Analytics offers
View the Data & Analytics pillar