SectorBeauty

The CRO agency for beauty brands

Cosmetics, skincare, perfumery: Welyft supports beauty brands on the product page, buying guidance and average basket, testing each lever on their real traffic.

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Success stories

Our client success stories in the sector

Découvrez comment nos clients transforment leurs parcours avec Welyft.

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Un accompagnement très qualitatif que ce soit dans les supports ou les conseils fournis, qui nous a permis de nous remettre dans une bonne dynamique. L'expertise et la disponibilité des équipes est un vrai plus !
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Keridwen PierretResponsable E-commerce & Projets Digitaux · Oh My Cream!
L'accompagnement de Welyft nous a permis de renforcer significativement l'opérationnel, notamment sur la fin d'année, et de gagner en efficacité dans l'exécution des sujets CRO. Welyft a su s'adapter rapidement à nos priorités business, sécuriser la mise en œuvre des expérimentations et nous a aidés à tenir les enjeux clés dans une période à forte pression. La disponibilité des équipes et la qualité d'exécution ont été de vrais atouts !
Candice LahouterResponsable CRO / UX · Yves Rocher
Dynamic Yield
CRO
Nous avons particulièrement apprécié notre collaboration avec Welyft. L'équipe allie professionnalisme, disponibilité et forte orientation solution. Les échanges sont simples, transparents et efficaces, même dans les phases plus complexes du projet. Une collaboration fluide et constructive que nous recommandons vivement.
Margaux GeneveyChargée de e-merchandising · Aroma-Zone

Our approach

An approach tailored to your challenges

Product choice, cart, loyalty: we test the levers that support your customers from discovery to repurchase.

Your challenges : A wide catalog, where it's difficult to find the right product
Our response : Skin diagnostics, shade-matching aids and need-based filters
Your challenges : Product pages that must convince without the possibility of trying
Our response : Texture, ingredients, reviews and instructions, prioritized and tested
Your challenges : An average basket that plateaus
Our response : Routines, gift sets, samples and free shipping thresholds put to the test
Your challenges : Customers who buy once and don't come back
Our response : Repurchase journeys, CRM and personalization for known customers

Our expertise

Our expertise in action

Every engagement starts with your challenges. Here are the areas of expertise we most often draw on in your sector.

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Maturity audit

Where does your CRO maturity stand compared to your market?

Our diagnostic assesses your CRO program pillar by pillar and positions you against companies in your sector: a score out of 100, your gaps with competitors and your first areas for improvement, in under 10 minutes.

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Example result

Your score
Sector average

FAQ

Your frequently asked questions

Which tests should be launched first on a beauty website?

The product page often concentrates the first gains: hierarchy of visuals, information on texture and ingredients, reviews, reassurance. Next come choice assistance on list pages and average basket levers. Welyft prioritizes these tests based on your data.

How to increase the average basket of a cosmetics website?

Beauty lends itself to complementary purchases: associated routines, gift sets, samples, free shipping threshold. Each mechanism is tested, as its effect depends on your catalog and your prices.

Does the site's technical performance impact conversion?

Yes, especially on mobile. We measure the loading time of key pages and test optimizations that speed up the product page, as we did for Oh My Cream!.

Which A/B testing tools do you work with?

Welyft works with the leading A/B testing and personalization solutions, including AB Tasty, Kameleoon, Dynamic Yield and Optimizely, and adapts to the tool already in place at your organization. Our CRO tools comparison also helps you choose a solution.

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