Experimentation
CRO audit
Find what's holding back your conversions
- GA4
- Piano
- Contentsquare
- and 2 other tools
Experimentation
CRO maturity & organization audit
Structure your CRO organization
Assess your processes and governance, structure a smooth organization and accelerate your experimentation culture.
The need
What you tell us
« I want to know where my CRO organization stands: roles, process, governance, with a clear path to move up to the next level. »
- « I want to structure my CRO organization »
- « I want to accelerate, my CRO has plateaued »
- « I want to clarify roles (RACI) »
- « I want a maturity roadmap »
Our response
- One-on-one interviews with key stakeholders
- Organizational benchmark and recommendations
- Co-built process and RACI workshop
Method
Our method in 5 steps
Our stance
From observation to trajectory
From interviews to co-built processes, we map out your organization's CRO maturity trajectory and the 90-day action plan.
- Interviews
- RACI
- 3-year trajectory
Step 01 : Scoping
Identification of key stakeholders in your company and preparation of a tailored interview guide.
- Identification of 5 to 7 key people
- Building the interview guide
- Slot scheduling
- Alignment with the sponsor
Step 02 : Interviews
One-on-one interviews with your product, marketing and tech teams to gather field verbatims and identify friction points.
- Individual interviews of about 1 hour
- Collection of field verbatims
- Maturity grid by pillar
- Logged weak signals
Step 03 : Analysis & recommendations
Analysis of feedback, benchmark of your organization and the ability to compare your organizational scenarios.
- Verbatim analysis
- Benchmark and organizational recommendations
- Maturity scoring by pillar
- Friction points and root causes
Step 04 : Process workshop
Co-construction of your future work processes and delivery of a clear RACI.
- Co-building of processes
- Delivery of a RACI
- Arbitration of roles and governance bodies
- Organizational quick wins
Step 05 : Reporting
Presentation of key insights to management and definition of a three-year maturity trajectory.
- Presentation of insights
- 3-year maturity roadmap
- Milestones and success conditions
- 90-day action plan
Customer reviews
Ce qu'en disent nos clients
In response to strong acceleration and internal transformation, we established a partnership with Welyft to evolve our CRO experimentation program. Their expertise helps us increase our execution speed and scale through hybrid technical and organizational support. This hybrid support is a true lever for strengthening collaboration between IT and business.
- CRO Organization
- Tool : Dynamic Yield
Margaux Motta
E-commerce Performance Merchandiser
Deliverables
What you get
Maturity diagnostic
Strengths, friction points, field verbatims.
Proposed organization
Scenarios, roles and governance.
RACI
Responsibilities co-built in a workshop.
3-year roadmap
Maturity growth milestones.
Who is it for?
Who is this offer for?
- CRO organization already launched but plateauing
- Replatforming or reorganization context
- Sponsor: Digital Director, Head of CRO, CIO
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