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Experimentation

CRO Coaching

Gain autonomy in CRO

Have your teams supported on a daily basis: structure your optimization methods and develop their autonomy.

They trust us+70 clients

  • L'Oréal
  • Canal+
  • Sephora
  • Chaumet
  • Renault Group
  • Salomon
  • TAG Heuer
  • Etam
  • Shiseido
  • Yves Rocher
  • Byredo
  • Jardiland
  • Hiscox
  • Fursac
  • Cegid
  • Bricomarché
  • Gamm vert
  • agnès b.
  • A.P.C.
  • Monte-Carlo Société des Bains de Mer
  • RAJA
  • Mouratoglou Academy
  • Alptis
  • OGF

The need

What you tell us

« My team operates CRO in-house but I want an expert eye to challenge it, secure its decisions and help it build skills, without delegating all execution. »
  • « I want an expert who challenges my team »
  • « I want to secure my test decisions »
  • « I want to upskill my team »
  • « I want support without delegating everything »

Our response

  • Review rituals: tests and hypotheses
  • Methodological and statistical sparring
  • Progressive skill development

The principle

Our success is when you no longer need us

Illustration of the principle, without client data.

Session after session, your team takes ownership of the CRO cycle and our support becomes lighter.

  • Autonomy of your teams
  • Welyft support
  • Le relais : votre équipe prend la main

Method

Our method in 5 steps

Our stance

In support of your team

We challenge your internal team and secure their decisions, with their autonomy as the goal.

  • Review
  • Sparring
  • Support
Talk to an expert
  1. Step 01 : Scoping

    Assessment of your team's initial level and definition of the cadence and format of your work rituals.

    • Team level and needs
    • Cadence and format of rituals
    • Defined progression goals
    • Access to tools and backlog
  2. Step 02 : Rituals

    Regular sessions reviewing tests, working on your hypotheses and validating statistical readings.

    • Regular test review
    • Sparring on hypotheses and statistics
    • Challenge prioritizations
    • Backlog and roadmap review
  3. Step 03 : Ongoing support

    Continuous access to our experts via a dedicated channel and privileged exchange sessions to answer your questions on a daily basis.

    • Scheduled office hours
    • Dedicated channel between sessions
    • Review of briefs and reports
    • Shared monitoring of methods and tools
  4. Step 04 : Skill development

    Progressive transfer of our working methods to make your team autonomous across the entire experimentation cycle.

    • Gradual methodological transfer
    • Autonomy in analysis
    • Documented best practices
    • Individual objectives tracked
  5. Step 05 : Review

    Objective measurement of progress made and adjustment of the program according to your skill-building objectives.

    • Objectified progress
    • Adjustment of the setup
    • Next steps defined
    • Report-back to sponsor

Customer reviews

Ce qu'en disent nos clients

  • Salomon

    In response to strong acceleration and internal transformation, we established a partnership with Welyft to evolve our CRO experimentation program. Their expertise helps us increase our execution speed and scale through hybrid technical and organizational support. This hybrid support is a true lever for strengthening collaboration between IT and business.

    • CRO Organization
    • Tool : Dynamic Yield

    Margaux Motta

    E-commerce Performance Merchandiser

Conversion Intelligence

Our experts, backed by a fleet of AI agents

On this offering, our experts rely on Amir, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.

  • The offer agent

    Amir at work

    What the agent does, what it's trained on, what it delivers and what the expert decides.

  • Agents on a daily basis

    Describe the need, Claude calls the agent

    A request in plain language or a "/" command: the right agent takes over, you keep the decision.

  • Architecture and fleet

    A CRO architect manages a fleet of agents

    The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.

Deployment

Agents trained like experts, updated like products.

Each agent is a versioned plugin on GitHub. Three ways to make the most of it.

During a mission

During the engagement

Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.

Via the Welyft platform

Remote, at Welyft

The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.

Internalized within your organization

Within your organization

We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.

Deliverables

What you get

  • Coaching rituals

    Defined cadence and format.

  • Review reports

    Actionable recommendations per test.

  • Ongoing support

    Dedicated channel between sessions.

  • Skills development tracking

    Objectified team progress.

Who is it for?

Who is this offer for?

Tools used

  • AB Tasty
  • Kameleoon
  • GA4
  • Piano
  • Contentsquare
  • Internal CRO team already in place
  • Context: desired autonomy, need for risk mitigation
  • Sponsor: Head of CRO, CRO Manager, Digital Director

To go further

Articles by our experts related to this offer.

All our articles

To go further

Often associated with

Training

Data & CRO Training

Make your teams autonomous on data

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  • Contentsquare
  • and 3 other tools

Experimentation

A/B Testing Execution

Multiply your tests in production

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Experimentation

CRO maturity & organization audit

Structure your CRO organization

Start by knowing where you stand.

Measure your maturity in a few minutes, or speak directly to an expert.