The CRO agency for retail and home chains
Garden centres, DIY, furniture, retail: Welyft supports chains and their store networks on search, catalogue and the link between website and store.
They trust us
Success stories
Our client success stories in the sector
Découvrez comment nos clients transforment leurs parcours avec Welyft.
ABTastyCRO
Nous collaborons avec Welyft depuis bientôt 2 ans et leur force principale… c'est l'adaptabilité ! Une expertise data que je ne remets jamais en doute, une belle force de proposition pour toujours répondre aux besoins de notre groupement et surtout une disponibilité toujours sans faille ! De la réflexion/stratégie à l'aide à l'implémentation technique, ils m'aident au quotidien pour développer l'expérimentation et le CRO pour les enseignes Bricomarché
Marie DevanneResponsable UX et Parcours Client · Groupement Mousquetaires
Our approach
An approach tailored to your challenges
Catalogue, search, stores: we make the website and the store network work together to convert every visit.
Your challenges : An internal search that serves as navigation across a large catalogue
Our response : Synonyms, expert and general-public vocabulary, reviewed search rules
Your challenges : Customers who want to know if the product is available near them
Our response : In-store stock, click & collect and delivery times visible from the listing pages
Your challenges : A demand that changes with every season
Our response : Pages, featured products and tests prepared according to the commercial calendar
Your challenges : Merchandising rules that pile up and contradict each other
Our response : Rules audited, dated and validated by testing
Our expertise
Our expertise in action
Every engagement starts with your challenges. Here are the areas of expertise we most often draw on in your sector.
Maturity audit
Where does your CRO maturity stand compared to your market?
Our diagnostic assesses your CRO program pillar by pillar and positions you against companies in your sector: a score out of 100, your gaps with competitors and your first areas for improvement, in under 10 minutes.
Free, no account creation required
Example result
- Your score
- Sector average
FAQ
Your frequently asked questions
How to improve an e-commerce site's internal search?
By starting from your visitors' real queries: searches with no results, missing synonyms, expert vocabulary. We adjust the search and merchandising rules, then measure their effect on conversion.
How to measure the contribution of click & collect?
We track the journey through to reservation or in-store pickup and integrate these conversions into your dashboards, to assess each test across all sales, online and in-store.
Can several chains share a single CRO programme?
Yes. A shared programme pools the learnings: a winning test on one chain becomes a hypothesis to validate on the others, with coordinated merchandising rules.
Which A/B testing tools do you work with?
Welyft works with the leading A/B testing and personalization solutions, including AB Tasty, Kameleoon, Dynamic Yield and Optimizely, and adapts to the tool already in place at your organization. Our CRO tools comparison also helps you choose a solution.
Une question sur votre contexte ? Nos experts vous répondent.
Posez votre questionBy industry
Our clients in other sectors
- Mode11 brandsPrêt-à-porter, sport, lingerieView industry
- Luxe4 brandsHorlogerie, joaillerie, parfumView industry
- Beauté6 brandsCosmétique, soin, parfumerieView industry
- Hospitality12 brandsVoyage, aérien, loisirs, hôtellerieView industry
- SaaS5 brandsÉditeurs de logiciels et cloudView industry
- Services & B2B18 brandsAssurance, énergie, banque, mobilitéView industry
Facing a similar challenge?
Talk to a Welyft expert: we review your challenges with you and tell you where to start.