Data & Analytics
Data & Dashboarding foundation
Drive decisions with reliable data
- GA4
- Piano
- Mixpanel
- and 3 other tools
Personalization & CRM
Personalization & activation strategy
Give every customer their own journey
Orchestrate tailor-made, omnichannel journeys based on your customer data: deliver the right message at the right time and maximize the value of your base.
The need
What you tell us
« I want to activate my segments across all my channels: personalize journeys, orchestrate my campaigns and move beyond the one-size-fits-all message sent to everyone. »
- « I want to implement personalization »
- « I want to activate my segments / my CDP »
- « I want to personalize my customer journeys »
- « I want to orchestrate my omnichannel campaigns »
Our response
- Personalization strategy and segments
- CDP setup and activation journeys
- Omnichannel automation and orchestration
Use cases covered
- Tool implementation
- Personalization guidelines
- Workflow analysis
- Segmentation
- Validation via A/B testing
Method
Our method in 5 steps
Our stance
Proof through incrementality
Each initiative is tested against a control group to measure uplift and objectify ROI.
- Control
- Uplift
- ROI
Step 01 : Scoping
Identification of key audiences, prioritization of high-impact use cases and selection of the first activatable quick wins.
- Prioritized audiences and use cases
- Activatable quick wins
- Inventory of data and channels
- KPIs and incremental measurement defined
Step 02 : Data Foundation
Configuration of your segments and operational CDP flows and rigorous quality control of customer data.
- Operational CDP segments and flows
- Data quality control
- Collection and consent rules
- Channel synchronization
Step 03 : Activation
Connection of all your channels (website, email, media) and configuration of eligibility rules.
- Connection to website, email and media
- Eligibility and pressure rules
- First initiatives in production
- Control groups set up
Step 04 : Automation
Creation of your automated scenarios and CRM triggers to orchestrate a seamless omnichannel experience.
- CRM scenarios and triggers
- Omnichannel orchestration
- Managing sales pressure
- Fallback rules
Step 05 : Measurement & iteration
Performance evaluation through systematic control groups to measure real uplift and continuously adjust the use case roadmap.
- Reading of uplift against control groups
- Continuous roadmap of use cases
- ROI review by initiative
- Rollout of winners
Customer reviews
Ce qu'en disent nos clients
We've been working hand in hand with the Welyft team for several months on a major transformation project for the Etam group, aimed at improving and accelerating the personalization of the customer experience across our various channels. Welyft supports us on both strategic and operational aspects, with genuine market expertise and a closeness that makes them indispensable.
- Digital Strategy
- Tool : Dynamic Yield
Sophie Buresi
CRM Factory Director
Deliverables
What you get
Personalization strategy
Target vision and use case backlog.
Segmentation plan
Audiences, rules and activation by channel.
Automation scenarios
Documented triggers and journeys.
Incremental measurement
Objectified device impact.
Who is it for?
Who is this offer for?
Tools used
- Dynamic Yield
- AB Tasty
- Braze
- Segment
- Algolia
- Insider
- Retail / e-commerce with an active customer base and CRM
- Brand in an omnichannel logic (website + email + store)
- Sponsor: CRM Manager, Head of E-com, Customer Director
To go further
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To go further
Often associated with
Experimentation
CRO & Experimentation Program
Turn your visits into measurable growth
- AB Tasty
- Kameleoon
- Dynamic Yield
- and 3 other tools
Data & Analytics
Sanity Check Tracking
Make your tracking reliable before deciding
- GA4
- GTM
- Piano
- and 2 other tools
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