Why and how to improve your 1st party collection strategy?
In this webinar, we explore the crucial role of 1st party data in an approach to improving the experience
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The Welyft blog
CRO is moving fast: new tools, AI, consent, customer expectations. This blog gathers what our consultants learn in the field to help you test, measure and decide with confidence.
A word of welcome
Welcome to the blog!
Here, the team shares what it learns test after test: methods, feedback and tools to help you decide with your data. Missing a topic? Write to us.
Amaury OrtollandCo-founder & CINO
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Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
How can UX (and CRO) impact your SEO (GEO)?
UX directly influences your SEO and your visibility in generative AI: behavioral signals, readability, ...
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Discover why Continuous Discovery is the key to a product that stands out!
Qualitative and quantitative analysis, how to choose?
Quanti or quali? Leverage both types of analysis to improve UX and boost your CRO strategy!
How to find the best CRO agency in 2026?
Finding a CRO agency suited to your needs can be a challenge. This article guides you through the process
How can you improve your UX through testing and customer feedback?
Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger
What are the success KPIs of a CRO program?
An experimentation program is not just a succession of A/B tests launched in the hope that an uplift will appear.
How to reduce the impact of A/B testing on web performance?
A/B testing is an essential lever for optimizing user experience and business performance.
