Launching your personalization strategy
Personalization & activation strategy
Give every customer their own journey
- Dynamic Yield
- AB Tasty
- Braze
- and 3 other tools
PERSONALIZATION · CRM · ACTIVATION
Activate your customer data to create tailored journeys
Welyft helps you structure your CRM foundation to deliver the right message at the right time. From defining use cases to omnichannel activation, we measure the real financial impact of your customer journeys to move beyond intuition-based marketing.
Your challenges
Do these challenges resonate with you?
Signals that should raise alerts
- No automated scenario after the welcome message
- Segmentation based solely on opt-in
- Declining open and click rates
The right time to act
- You have a customer base but little to no activation
- Your campaigns are still single-message
- The CRM and the site don't talk to each other
Maturity diagnostic
Where do you stand?
The « Personnalisation » diagnostic maps your position pillar by pillar, with your areas for improvement.
- 25 statements
- 8 min
- Free, no account needed
A preview of your result
Our offers
4 offres Personalization & CRM
Choosing and scoping your CRM tool
CRM Strategy & Scoping
Equip your customer relationship
- Braze
- Salesforce
- Splio
- and 3 other tools
Framing your personalization in one day
Personalization & Activation Bootcamp
Frame your personalization strategy in one day
- Dynamic Yield
- GA4
- Contentsquare
Maximize the value of your CDP
CDP activation
Finally make your CDP profitable
- Segment
- mParticle
- Imagino
- and 3 other tools
- Book an appointment
Let's discuss your project
A need spanning several offers? We'll scope the right setup with you.
OUR VISION
Personalize with just the right measure to deliver value
Personalization is only worthwhile if it brings real perceived value to the user and a measurable gain for your business. Trying to personalize everything from the outset or stacking complex technologies often creates rigidity rather than performance.
CRM and on-site experience benefit from being designed together. Rather than increasing marketing pressure, the challenge is to connect your channels around key moments in the customer journey, relying on reliable and actionable data.
We help you structure your CRM foundation, simplify your flows and measure the impact of each activation to evolve your setup toward clear, lasting results.
Each personalization is measured against a control group.
Our principles
Starting from your users' needs
Your customers' needs define the use case; the tool and the AI model come next.
Prove impact through testing
A control group accompanies each scenario: you see the incremental gain, channel by channel.
An omnichannel view of your experiments
We build consistent experience scenarios across all your devices.
Benefits
What you you gain
Proactively serve the right content to the right person at the right time to create a unique experience.
Prioritize use cases before technology
Start from your customers' real needs and your business challenges to adapt your tools to your strategy, not the other way around.
Prove impact through incrementality
Measure the real financial gain of your personalized scenarios by backing your analyses with systematic control groups.
Unify your customer journeys from site to store
Connect your customer data to orchestrate smooth and consistent communications across all your interaction channels.
To go further
Articles from our experts related to this pillar.
Personalization strategy: where to start?
When starting out on this topic, there is a tendency, in order to move quickly, to launch off-the-shelf use cases offered by the
Personalization strategy: what prerequisites are needed to succeed?
Clément Hornec, co-founder of Welyft, reveals the fundamental principles of a productive personalization tactic that
Why and how to improve your 1st party collection strategy?
In this webinar, we explore the crucial role of 1st party data in an approach to improving the experience
How to parallelize your A/B tests?
The secret to growth isn't the single A/B test but parallelization governed by impeccable governance.
Our expertise
Explore the other pillars
You are browsing the pillar Personalization & CRM. It works with five other areas of expertise, to be combined according to your maturity and priorities.
Experimentation
Validate your hypotheses using experimentation methods & improve your performance.
UX & Experience
Create a frictionless, conversion-oriented experience.
Data & Analytics
Turn your data into a lever for decision-making and activation.
Training
Turn your teams into conversion engines, augmented by AI.
Agentic commerce
Deploy AI agents, make your catalog readable by AIs and convert the traffic they send you.
Maturity diagnostic
Where to start?
In ten minutes, map your organization pillar by pillar and identify the first levers to activate.
FAQ
Vos questions fréquentes
Do you need a CDP to start personalizing?
No, technology comes after use cases. We start from your business challenges and your customers' real needs, then adapt the tooling to that strategy.
How to prove that personalisation truly pays off?
By systematizing control groups. It's the only way to measure the real incremental gain of a scenario rather than observing an already achieved performance.
Should every journey be personalized?
No. Personalizing everything upfront creates rigidity and noise. We target the key moments in the customer journey where perceived value and measurable gain are highest.
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