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UX & Experience

Conversion-focused landing page

Convert your paid traffic, with proof to back it up

Design landing pages according to CRO best practices, set them up as variations in your A/B testing tool, and prove their performance on real traffic before investing in integration.

They trust us+70 clients

  • L'Oréal
  • Canal+
  • Sephora
  • Chaumet
  • Renault Group
  • Salomon
  • TAG Heuer
  • Etam
  • Shiseido
  • Yves Rocher
  • Byredo
  • Jardiland
  • Hiscox
  • Fursac
  • Cegid
  • Bricomarché
  • Gamm vert
  • agnès b.
  • A.P.C.
  • Monte-Carlo Société des Bains de Mer
  • RAJA
  • Mouratoglou Academy
  • Alptis
  • OGF

The need

What you tell us

« I have paid traffic, a launch or a campaign, and I need a page that converts according to CRO best practices, with proof that it performs before investing in integration. »
  • « My paid traffic isn't converting enough »
  • « I have a launch, I need a page that converts »
  • « I want to prove performance before integrating »

Our response

  • Message framing and conversion-oriented wireframe
  • Landing page design and copywriting
  • A/B variation setup, measured on real traffic

The principle

A landing page that converts, proven on real traffic

Illustration of the principle, without client data.

The page is designed to limit losses between the ad click and conversion, then scaled up through A/B variation.

  • Current page
  • Optimized page
  • Friction repérée

Method

Our method in 5 steps

Our stance

Prove before industrializing

The landing page is set up as an A/B variation to prove its value on real traffic before investing in integration.

  • Specs
  • A/B
  • Proof
Talk to an expert
  1. Step 01 : Framing & message

    Definition of the page's objective, target audience and offer, followed by construction of the wireframe and the hierarchy of message and CTAs.

    • Page objective, target audience and offer
    • Structure wireframe
    • Message and CTA hierarchy
    • Brief and access to the A/B test tool
  2. Step 02 : Design

    Creation of the high-fidelity mockup and conversion-oriented copywriting, responsive adaptation and cross-review of conversion and brand requirements.

    • High-fidelity mockup
    • Conversion-focused copywriting
    • Responsive adaptation
    • Cross-review of conversion and brand
  3. Step 03 : A/B setup

    Building the landing page as a variation in your A/B test tool, configuring targeting and the split, and connecting goal tracking.

    • Landing page set up as a variation in the tool
    • Targeting and split configured
    • Goal tracking connected
    • Reversible and clean code
  4. Step 04 : QA & launch

    Cross-device testing of the full journey and tracking, go-live, live monitoring and traffic split control (SRM).

    • Cross-device QA and tracking
    • Full journey QA
    • Launch and live monitoring
    • Split control (SRM)
  5. Step 05 : Measurement & reco

    Statistical reading of results on real traffic, recommendation to iterate or industrialize, and templating framework for your next pages.

    • Statistical analysis on real traffic
    • Recommendation: deploy, iterate or industrialize
    • Documented learnings
    • Templating framework

Conversion Intelligence

Our experts, backed by a fleet of AI agents

On this offering, our experts rely on Amir, an agent from the Conversion Intelligence fleet: the agent prepares, the expert decides.

  • The offer agent

    Amir at work

    What the agent does, what it's trained on, what it delivers and what the expert decides.

  • Agents on a daily basis

    Describe the need, Claude calls the agent

    A request in plain language or a "/" command: the right agent takes over, you keep the decision.

  • Architecture and fleet

    A CRO architect manages a fleet of agents

    The same CRO process, with and without agents: each agent takes over, the waiting disappears and the learning loop speeds up.

Deployment

Agents trained like experts, updated like products.

Each agent is a versioned plugin on GitHub. Three ways to make the most of it.

During a mission

During the engagement

Our consultants call on the agents at every stage of the CRO cycle. You receive the deliverables, without installing anything.

Via the Welyft platform

Remote, at Welyft

The fleet runs on our platform, connected to your tools with your consent. An expert validates every deliverable.

Internalized within your organization

Within your organization

We build your agents using our method, customize them, then a GitHub plugin marketplace delivers their updates.

Deliverables

What you get

  • Specs & mockups

    Wireframe and high-fidelity design of the landing page.

  • Landing page set up as an A/B test

    Variation testable on real traffic, as proof-of-value before production integration.

  • Test report & recommendation

    Measured performance and industrialization recommendation.

  • Templating kit

    Reusable structure in case of industrialization.

Who is it for?

Who is this offer for?

Tools used

  • AB Tasty
  • Kameleoon
  • Figma
  • Dynamic Yield
  • Brand with paid traffic, a launch or a campaign
  • A/B testing tool in place to prove value
  • Sponsor: Acquisition Manager, Head of E-com, CMO

To go further

Articles by our experts related to this offer.

All our articles

To go further

Often associated with

Experimentation

CRO & Experimentation Program

Turn your visits into measurable growth

  • AB Tasty
  • Kameleoon
  • Dynamic Yield
  • and 3 other tools

Experimentation

A/B Testing Execution

Multiply your tests in production

  • AB Tasty
  • Kameleoon
  • Dynamic Yield
  • and 3 other tools

Data & Analytics

Sanity Check Tracking

Make your tracking reliable before deciding

  • GA4
  • GTM
  • Piano
  • and 2 other tools

Start by knowing where you stand.

Measure your maturity in a few minutes, or speak directly to an expert.