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OH MY CREAM! I CRO I ANALYTICS
How did we optimize the Oh My Cream! product page to boost its e-commerce performance?
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18 priorities identified
⅔ Successful A/B tests
3 months of support
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Oh My Cream!
Oh My Cream! is a French brand founded in 2013 that now has numerous stores in France and abroad. The brand is known for its expert and committed approach to cosmetics. Through its brick-and-mortar locations and e-commerce site, the brand offers a shopping experience focused on expert advice and quality.
With the goal of achieving sustained e-commerce growth, optimizing the product detail page (PDP) was at the heart of the retailer’s new conversion challenges.
With this in mind , the teams at Oh My Cream! decided to draw on our expertise to guide them throughout this project and thus best help them achieve their goals.
How can you identify and prioritize conversion barriers on the product page?
The Oh My Cream! product page had a lot of room for improvement, but without a structured analysis, it was hard to know where to start.
- What friction points are holding visitors back?
- What elements of trust or information are missing?
We therefore needed to adopt a rigorous methodology to answer these questions before conducting experiments.
"The support we received was top-notch, both in terms of the resources and the advice provided, and it helped us get back on track. The teams’ expertise and responsiveness are a real plus!"
- Keridwen Pierret - E-commerce & Digital Projects Manager at Oh My Cream!
Key Issues
As part of its commitment to continuous improvement, Oh My Cream! sought to turn every friction point identified on its product page into a concrete conversion driver:
- Maximize visual engagement on the product page by improving content presentation to capture attention and encourage exploration.
- Reduce friction between viewing a product and adding it to the cart by ensuring that UX improvements have a tangible and direct impact on conversion.
- Identify the best-performing variation to make confident decisions by cross-referencing recommendations in order to implement the solution with the highest statistical confidence.
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Our mission
Improving Product Page Performance Through a Structured Audit and Continuous Experimentation
Project Kickoff & Scope Definition
Coordination among teams to define a specific scope of work and identify the steps needed to improve the user experience.
PDP Audit
In-depth analysis of the product page: UX, content, and purchase journey. Identification of 18 prioritized recommendations.
Launch of A/B Tests
Design and implementation of four A/B tests targeting the friction points identified during the audit.
Summary of Key Takeaways
A comprehensive summary of the pain points and major opportunities identified by cross-referencing the analyses and results of the tests conducted.
Prioritized Backlog
Delivery of a strategic decision matrix, designed as a ready-to-use management tool. The backlog is based on the RICE matrix to streamline the implementation of recommendations specifically identified for Oh My Cream!
A rigorous audit as the foundation for experimentation: the key to improving speed and relevance on the product page.
Tests That Convert
Three out of four A/B tests proved successful, validating the hypotheses identified in the audit and thereby having a direct impact on conversion.
More autonomous teams
Beyond the immediate results, Oh My Cream! has accelerated its testing pace and gained greater autonomy in using its optimization tools.
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