What is the role of Product Discovery at Sephora?

In product development, the number one risk is not technical, it's business-related: building a feature that nobody wants or that degrades the user experience. This is even more true when tackling the core of an e-merchant's business: the checkout process.

To ensure the success of this critical step, Sephora implemented a rigorous Product Discovery process, supported by the Welyft teams and AB Tasty technology. This webinar takes a behind-the-scenes look at this transformation, where data and design have become one.

What is Product Discovery?

Before moving on to the "Delivery" phase (development), Product Discovery aims to answer a simple but crucial question: "Are we solving the right problem?"

Unlike traditional methods based on intuition, Discovery is a phase of scientific exploration that combines:

• Quantitative Data: What the numbers tell us (dropout rate, time spent).
• User Research (Qualitative): What customers feel and say.
• Experimentation: Validating hypotheses through testing.

The case of Sephora

During this exclusive session, we delve into the methodology applied by Sephora's EME (Europe Middle East) teams to optimize their shopping experience.

You will discover how the collaboration between Louise de Gennes (Product Design Director) and Pauline Perlier (Product Analyst Lead) helps eliminate friction. It is the perfect illustration of the synergy between the analyst (who identifies the "Where") and the designer (who solves the "How").

Key points covered:

• The genesis of the project: How Welyft helped structure the exploration phase to identify the real pain points of the current tunnel.
• Behavioral analysis: The central role of data in prioritizing UX projects.
• Validation through A/B Testing: How to secure the deployment of the new interface by testing each component with AB Tasty before going live.

The Replay: Immersion in Sephora's strategy

Join Amaury Ortolland (Co-founder of Welyft) alongside Sephora experts for 45 minutes of concrete feedback and candid discussion.

An indispensable resource for Product Managers, UX Designers, and E-commerce Managers who want to industrialize their product discovery process.

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Move from idea to proof

The example of Sephora shows that a mature product culture leaves nothing to chance. Product Discovery is not an "extra step" that slows down the project; it is the lifeline of your roadmap.

Would you like to reduce the risks associated with your upcoming product launches?

👉 Discover how to structure your approach with our agency specializing in User Research and Product Discovery.