Does the scheduled end of Google Optimize jeopardize your experimentation strategy?

The closure of Google Optimize shook up the market, forcing thousands of marketing teams to rethink their technology stack. But let's be honest: while Google Optimize was an excellent starting point, it quickly showed its limitations when it came to advanced conversion strategies.

At Welyft, we see this forced transition as an unexpected opportunity. It's the perfect time to move from a basic testing tool to a true customer experience platform (DXP). In this context, Google has officially recommended AB Tasty as one of its preferred partners. Why? And how can you successfully migrate without losing data?

Why is AB Tasty much more than just a replacement?

Replacing Google Optimize with AB Tasty isn't like trading in your car for an equivalent model—it's like upgrading to a higher category. During our exclusive webinar (replay available below), we broke down the fundamental differences that justify this choice for our customers.

1. Ultra-fine segmentation

Where Google Optimize was often limited to basic targeting, AB Tasty allows you to leverage advanced behavioral criteria (exit intent, number of page views, local weather) and interface directly with your CDP for 1-to-1 personalization.

2. Server-side & performance

For technical teams concerned with Core Web Vitals, AB Tasty offers robust server-side testing capabilities. This allows you to test product features or recommendation algorithms without slowing down the user's browser (zero "flicker" effect).

3. Native integration with GA4

This is the critical point. Google Optimize worked in tandem with Analytics. AB Tasty has developed advanced two-way integration with Google Analytics 4. Your test data is neatly fed back into your GA4 reports in the form of audiences or events, ensuring continuity in your performance analysis.

How does Welyft secure your migration?

Migrating from one platform to another involves risks: loss of history, tracking disruption, or incorrect script configuration. Asan agency specializing in A/B testing, our methodology is deployed in three phases:

• Audit & archiving: We analyze your Google Optimize history to save key learnings and avoid starting from scratch.
• Tagging plan: Clean installation of the AB Tasty tag via GTM (Google Tag Manager) and configuration of the GA4 link.
• Team training: AB Tasty is powerful, but you need to know how to use it. We train your marketing teams on the visual editor and your developers on advanced features.

Everything you need to know about the AB Tasty x Welyft duo

Want to see the tool in action and understand exactly how to make this switch? Watch our full session led by our experts and the AB Tasty teams.

The video covers:

• Demonstration of the interface and customization widgets.
• Technical focus on the GA4 link.
• Questions/Answers on complex use cases.

‍

‍

Turn constraints into opportunities

The end of Google Optimize is not inevitable; it is a sign that it is time to professionalize your experimentation approach. By adopting a solution such as AB Tasty, backed by Welyft's expertise, you are not just "replacing" a tool: you are giving yourself the means to accelerate your growth.

Still looking for the best alternative or need help setting up your new tool?

👉 Let's discuss your CRO strategy and technical stack.