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Réduire l'impact de l'A/B testing sur la web performance

L’A/B testing est un levier incontournable pour optimiser l’expérience utilisateur et les performances business.

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Potential issues

  • Site slowdown: Too many tests can slow down page loading times.
  • Test conflicts: Tests on the same elements may produce contradictory results.
  • Management complexity: Managing numerous tests increases workload and the risk of errors.

Recommended solutions

  • Direct integration (Hard coding): Implement effective changes to improve site performance and simplify test management.
  • Test prioritization: Focus on high-impact tests to maximize resources and ensure meaningful results.
  • Experiment grouping: Consolidate tests across devices or countries to minimize duplication and ensure consistent testing strategy.

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