How can you improve your UX through testing and customer feedback?

Optimizing the user experience (UX) can no longer rely on simple intuition or generic best practices. To perform well, today's digital strategies must combine two sources of truth: behavioral data (what your users do) and customer feedback (what they say). It is at the intersection of these two worlds that your conversion rate performance is determined.

To decipher this synergy, Welyft is partnering with Mopinion for a morning dedicated to experimentation and the voice of the customer (VoC).

The combination of data and empathy

Why participate in this event? Because collecting feedback is one thing, but activating it is another. Too many companies accumulate "cold" data without ever turning it into concrete test hypotheses.

During this session, we will explore how to structure a continuous improvement loop:

• Active listening: Capture user feedback at key moments in the journey (friction points).
• Cross-analysis: Correlate declarative feedback with analytics data.
• Activation: Turn a recurring complaint into a winning A/B test.

Concrete feedback from the Domitys case

To illustrate this methodology, we are moving beyond pure theory. We are delighted to welcome Gauthier Horbette (Domitys) alongside our Welyft expert, Romain Berger.

Together, they will review the strategy implemented for a major player in senior assisted living facilities. You will discover how a brand can refine its UX and humanize its digital journey through the intelligent use of experimentation and customer feedback.

Agenda & format for the morning

We have designed this event to be dense, actionable, and conducive to peer-to-peer exchanges.

• 9:00 a.m.: Welcome, gourmet breakfast, and initial discussions.
• 9:30 a.m.: Introduction by the teams at Mopinion (leader in user feedback).
• 9:45 a.m.: Main keynote: "The key to understanding your users" with Domitys & Welyft.
• 10:10 a.m.: Business Speed Dating (Mini 1-to-1). A unique opportunity to discuss your issues with other decision-makers.
• 11:00 a.m.: Informal networking and champagne to conclude the morning.

Practical information & registration

As places are limited to ensure the quality of exchanges during speed dating, we advise you to book quickly.

📅 Date: March 13, from 9:00 a.m. to 11:30 a.m.
📍 Location: Remix Coworking, Paris

Want to take your customer understanding to the next level?

👉 I'm reserving my spot now

While waiting for the event, discover how to structure your customer listening with ouragency specializing in user research and testing.