How does CRO training work at Welyft?

In a context where Customer Acquisition Cost (CAC) continues to rise on advertising platforms (Google Ads, Meta), profitability is no longer solely dependent on acquisition, but on conversion. Driving traffic is expensive; failing to convert it is even more costly.

However, many companies are flying blind, modifying their websites based on subjective opinions rather than facts. The Welyft CRO training course has been designed to break this cycle. In one intensive day, we will teach you the exact methodology that our agency uses to audit and optimize the websites of major accounts.

Why is Conversion Rate Optimization (CRO) a critical skill?

CRO (Conversion Rate Optimization) is not just a series of "hacks" or button color changes. It is a scientific discipline at the crossroads of three worlds:

• Data Analytics: To understand the "What" and the "Where" (Where are we losing money?).
• Behavioral psychology: To understand the "Why" (What psychological barriers are preventing the purchase?).
• UX Design & Copywriting: Providing the answer (How to reassure and persuade?).

Our training aims to make you self-sufficient in these three areas so that you can transform your website into a high-performing asset.

How does CRO training work?

We have structured this day so that it can be immediately applied. No more abstract theory, make way for actionable frameworks.

Module 1: Auditing and detecting revenue leaks

Before testing, you need to diagnose. You will learn how to use data to identify bottlenecks.

• Master quantitative analysis on Google Analytics 4 (GA4) to identify pages with high bounce rates.
• Use qualitative analysis (heat maps, session recording with Hotjar or Clarity) to see what your users aren't telling you.
• Prioritize your projects using the PIE model (Potential, Importance, Ease).

Module 2: Consumer Psychology and Copywriting

Technical optimization is not enough if the message does not resonate. We will dissect the decision-making mechanisms.

• Understanding major cognitive biases (social proof, loss aversion, anchoring effect).
• Apply the LIFT model to audit the relevance of your sales pages (landing pages).
• UX Writing techniques for crafting CTAs (Call-to-Action) that really get clicks.

Module 3: The Science of A/B Testing

Learn how to run rigorous tests to validate your hypotheses without risk.

• Formulate a solid test hypothesis (Problem > Solution > Result).
• Statistical pitfalls to avoid (sample size, test duration).
• Overview of tools (Kameleoon, AB Tasty, VWO) and how to integrate them.

What are the strengths of Welyft's CRO training?

Unlike academic training courses, our sessions are led by our Lead CRO Consultants. These are the same experts who manageA/B testing strategies for our agency clients.

The teaching methodology:

• Live Audit: Together, we will analyze certain pages of your own websites in real time.
• Small Group: Limited to 6-10 people to ensure high-quality discussions and personalized feedback.
• Toolbox provided: You will leave with our prioritization templates, audit checklists, and heuristic analysis grids.

Who is this CRO training for?

This training course is designed for operational and decision-making profiles that have a direct impact on digital performance:

• E-commerce Managers & Traffic Managers: To maximize the ROI of paid acquisition campaigns.
• Product Owners & UX Designers: To justify your design choices with data rather than aesthetics alone.
• Marketing Managers: To instill a "Test & Learn" culture within your teams.

Practical details and registration

Don't leave anything to chance. Join the next session to professionalize your approach to conversion.

• Format: 1 day (7 hours) – In-person (Paris) or live videoconference.
• Prerequisite: Access to a Google Analytics account is recommended but not required.
• Funding: Training eligible for OPCO funding (subject to conditions).

Upcoming dates and prices:

Would you like to discuss your training needs or obtain a detailed syllabus?

👉 Contact our educational manager

Want to go further? Discover ourtailor-made CRO support services to accelerate your growth.