DATA I ANALYTICS
Accelerate your business with a Web & Data-analytics agency
Welyft supports you in choosing, implementing and enriching your web analytics ecosystem in order to collect signals and turn them into action.
- Fursac
- Jardiland
- Renault Group
- L'Oréal
- Sephora
- Yves Rocher
- Cegid
- Bricomarché
- Gamm vert
- Hiscox
- Byredo
- TAG Heuer
- Shiseido
- agnès b.
- A.P.C.
- Etam
- Monte-Carlo Société des Bains de Mer
- RAJA
- Mouratoglou Academy
- Chaumet
- Salomon
- Alptis
- OGF
- Youdge
- Domitys
- Maison 123
- Undiz
- Bricorama
- Rustica
- Aroma-Zone
- Air Caraïbes
- Frenchbee
- Air Austral
- Compagnie des Alpes
- Le Coq Sportif
- Tediber
- Brico Dépôt
- Intermarché
- OVHcloud
- Brevo
- Crédit Agricole
- La Poste
- Engie
- GRDF
- FDJ
- Midas
- ADEME
- Oh My Cream
- IKKS
- CWF
- Groupe Beaumanoir
- Histoire d'Or
- Mobalpa
- Buffalo Grill
- Hippopotamus
- Fitness Park
- Sunêlia
- Tootbus
- Virbac
- Sector Alarm
- Linxea
- Eurécia
- FullEnrich
- Chronodrive
- Meilleurs Agents
- Canal+
Speed up your decision-making
By ensuring reliable data collection across your Data-marketing ecosystem.
Boost your growth
By automating data analysis and performance monitoring.
Unlock the potential of your tools
By implementing advanced collection plans based on our best practices.
OUR VISION
Making informed decisions and achieving sustainable growth
We are convinced that the quality of your Analytics foundation and how you leverage it play a key role in your ability to deliver an exceptional customer experience. In a highly competitive environment, this represents a strategic lever to stand out and drive your growth.
However, your organization's maturity, as well as the evolution of technologies and regulations, can hinder this leverage.
That's why our consultants work closely with your teams to deploy tailored solutions. The goal: to capture relevant signals from your users and turn them into actionable insights, in order to optimize your decisions and performance.
SERVICES
Our Data & Analytics offerings
Our teams of consultants support you across the entire data marketing value chain.
SOLUTIONS
How do our tracking projects work?
The more traffic you generate on your site, the more valuable on-site information you produce. This data, when properly collected and analyzed, offers invaluable opportunities to understand your visitors, optimize your performance, and improve your results. Our mission is to support you in the comprehensive and compliant collection of this data, while helping you visualize it clearly and actionably, in strict compliance with current regulations.
Goal
Obtain a reliable collection environment that enables a better understanding of user journeys.
Kick off & Scoping
Facilitation of a scoping meeting to align on the project's scope, methods, stakeholders, and timeline.
KPI Workshop
Facilitation of a KPI workshop to identify the relevant indicators for your business that will be tracked once the project is complete.
Tracking plan design
Design of the reference document gathering the specifications for all collection points of your app/site.
Configuration & support
We create the various analytics environments and configure your tagging tool (e.g. Google Tag Manager) in order to send the data to the analytics tool.
Testing & validation
We validate the proper flow of data within the tools, compare trends and verify consent compliance.
Knowledge transfer
We organize a training session to present the new indicators and their monitoring, as well as to configure alerting
Goal
Democratize data access for your teams with turnkey dashboards customized to your business challenges and collection environment.
Kick off - Dashboards
We align on the scope of analytical sources, the data visualization tool, as well as business needs.
Alignment on KPIs / OKRs
We validate during a KPI workshop the strategic and operational indicators that define success by team, BU, and company.
Wireframes
We create wireframes (mockups) of the dashboard in order to validate the data tables and visualizations before their design.
Configuration & automation
We set up the connections and automations to reliably feed data into the dashboards.
Testing & Validation
We validate the consistency of the new dashboard's data with your reference analytics tools.
Sharing & distribution
We train your teams to use the dashboard and configure it, so you become self-sufficient.
Goal
Understand the weak points of your collection ecosystem as well as the opportunities to optimize it, to make it 100% reliable again for your teams
Reliability kickoff
Alignment on the scope of the mission, sharing the tools and reference analytical sources.
Tagging quality
We assess the quality of your tagging tool (TMS) and cookie consent (CMPs) configuration in order to identify blocking points & optimization opportunities.
Analytics quality
We assess the quality of your analytics tool configuration to validate its optimal functioning, seeking to identify anomalies.
Data best practices
We compare your current tracking plan with our industry templates to identify gaps, errors, and standardization opportunities.
Prioritized roadmap
We present you with a prioritized roadmap including all the fixes we suggest, ranked by criticality and effort.
Analytics support
We support you in implementing the optimizations to ensure a quick return to data quality.
Our Data - Analytics Glossary
Index (Algolia)
A data structure used by Algolia to store and quickly search for information.
E-merchandising+ DetailsGCP (Google Cloud Platform)
A suite of cloud services offered by Google, including computing, storage, analytics, and machine learning.
Data+ DetailsDashboard
A visual dashboard that gathers and displays key performance indicators (KPIs) and other important metrics.
Data+ DetailsDataviz (Data Visualization)
The graphical representation of data to facilitate understanding and analysis.
Data+ DetailsDMP (Data Management Platform)
A tool used to collect and manage data, mainly for advertising targeting.
Data Marketing+ DetailsCMP (Consent Management Platform)
A platform that manages user consent for tracking and the use of their personal data.
Privacy+ DetailsCDP (Customer Data Platform)
A centralized system that collects, unifies and activates customer data from various sources.
Data Marketing+ Details
Nos publications
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FAQ
Frequently asked questions
- A Web & Data-analytics agency like Welyft enables you to fully leverage your data to optimize your performance. Thanks to our expertise, we analyze your user journeys, identify optimization levers, and implement concrete solutions to maximize your conversions and ROI.