GCP (Google Cloud Platform)
A suite of cloud services offered by Google, including computing, storage, analytics, and machine learning.
GCP (Google Cloud Platform): A suite of cloud services offered by Google, covering computing, storage, data analytics, and machine learning. As part of a CRO (Conversion Rate Optimization) approach, GCP – and particularly BigQuery – makes it possible to analyze large volumes of behavioral data in a non-sampled way, providing a detailed and reliable view of user performance.
This ability to quickly cross-reference raw data from tools like Google Analytics 4 with CRM or transactional data makes it possible to identify precise optimization opportunities, measure the incremental value of A/B tests, and drive advanced personalization strategies at scale.
Autres termes : Data
View the full glossary- Cohort analysisAnalysis method that groups users based on shared characteristics or behaviors over a given period.Data
- Data analysisProcess of examining data collected on user behavior to identify optimization opportunities.Data
- AOV (Average Order Value)The average value of a purchase made by a customer on an e-commerce site.Data
- CLTV (Customer Lifetime Value)This is the total value a customer is expected to bring to a company throughout their entire business relationship.Data
- DashboardA visual dashboard that gathers and displays key performance indicators (KPIs) and other important metrics.Data
- Dataviz (Data Visualization)The graphical representation of data to facilitate understanding and analysis.Data