Dashboard
A visual dashboard that gathers and displays key performance indicators (KPIs) and other important metrics.
Dashboard: A visual interface for centralizing and visualizing the key performance indicators (KPIs) related to a test or optimization strategy.
In an A/B testing context, an effective dashboard does more than track the raw performance of variants (conversion rate, revenue per visitor, click-through rate, etc.): it also incorporates automated uplift calculations, statistical confidence levels, as well as trend graphs to track the evolution of results over time.
This type of dashboard facilitates quick decision-making, while ensuring a rigorous reading of the actual effects of experiments. It is a central tool for data-driven CRO management.
Autres termes : Data
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