CDP (Customer Data Platform)
A centralized system that collects, unifies and activates customer data from various sources.
CDP (Customer Data Platform): A centralized system designed to collect, unify and activate customer data from multiple sources (website, CRM, mobile, support, etc.). As part of a CRO (Conversion Rate Optimization) and A/B testing approach, the CDP enables the creation of a unified user view, essential for designing targeted tests, personalizing journeys, and analyzing performance by segment.
By facilitating the activation of precise audience segments (e.g., new visitors, inactive customers, high-value users), it strengthens the relevance of experiments and improves the ability to measure the incremental value generated by each variation. The CDP thus becomes a pillar of continuous optimization and personalized marketing at
Autres termes : Data Marketing
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