DefinitionData Marketing
SEO (Search Engine Optimization)
Optimizing a website to improve its visibility and ranking on search engines.
A set of techniques aimed at optimizing a website to improve its visibility and natural (organic) ranking on search engines. This includes technical optimization (site structure, markup, internal linking), content quality, as well as user experience (UX).
A central element of modern SEO is web performance (loading speed, visual stability, interactivity), which is not only a ranking criterion for engines like Google, but also a key factor for CRO (Conversion Rate Optimization). A fast, smooth site reduces bounce rate, improves visitor engagement, and increases the chances of conversion, reinforcing the combined effectiveness of SEO and CRO strategies.
Autres termes : Data Marketing
View the full glossary- CDP (Customer Data Platform)A centralized system that collects, unifies and activates customer data from various sources.Data Marketing
- CTA (Call-to-Action)A CTA, or Call to Action, is a strategic element on a web page, such as a button or link, designed to prompt the user to perform a specific action and clearly guide visitors toward the desired conversion.Data Marketing
- DMP (Data Management Platform)A tool used to collect and manage data, mainly for advertising targeting.Data Marketing
- Landing pageA landing page is a page designed specifically to convert visitors.Data Marketing
- GDPR (General Data Protection Regulation)The GDPR (General Data Protection Regulation) is a European regulation that protects the personal data of EU citizens.Data Marketing
- Load testingEvaluation of a website's performance under different traffic conditions.Data Marketing