DefinitionData Marketing
GDPR (General Data Protection Regulation)
The GDPR (General Data Protection Regulation) is a European regulation that protects the personal data of EU citizens.
GDPR (General Data Protection Regulation): European regulation aimed at protecting the personal data of EU citizens. It strictly governs the collection, processing, and storage of data, notably requiring explicit consent and transparency regarding the purposes of data use.
In the context of CRO, this directly impacts A/B testing practices: a test involving the tracking of user behavior (for example via cookies or performance measurement scripts) can only be triggered after obtaining consent.
Autres termes : Data Marketing
View the full glossary- CDP (Customer Data Platform)A centralized system that collects, unifies and activates customer data from various sources.Data Marketing
- CTA (Call-to-Action)A CTA, or Call to Action, is a strategic element on a web page, such as a button or link, designed to prompt the user to perform a specific action and clearly guide visitors toward the desired conversion.Data Marketing
- DMP (Data Management Platform)A tool used to collect and manage data, mainly for advertising targeting.Data Marketing
- Landing pageA landing page is a page designed specifically to convert visitors.Data Marketing
- SEO (Search Engine Optimization)Optimizing a website to improve its visibility and ranking on search engines.Data Marketing
- Load testingEvaluation of a website's performance under different traffic conditions.Data Marketing