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DefinitionA/B testing

Ramp Up

The progressive increase of traffic to a new feature or test variation to manage risk.

Ramp-up: Process of progressively increasing the traffic exposed to a new feature or to a test variation as part of an A/B testing.

This controlled ramp-up helps limit technical or business risks (bugs, drop in conversion, user rejection) by closely monitoring performance at each stage (e.g.: 5%, 10%, 25%, etc.).

It is often used alongside feature flags or progressive rollouts, and offers the advantage of validating early performance signals while maintaining the stability of the overall system.

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