DefinitionA/B testing
Feature Flagging
A technique for enabling or disabling features remotely without deploying new code.
A technique for remotely enabling or disabling certain features of a site or application, without having to redeploy the code.
As part of CRO and A/B testing, feature flags are particularly useful for gradually testing new features, controlling their impact on the user experience, or limiting their rollout to specific segments. They also make it possible to iterate quickly in production while reducing technical risks. Solutions such as LaunchDarkly, ABtasty Feature Experimentation, or Firebase Remote Config are commonly used to manage these activations in a flexible, secure and measurable way.
Autres termes : A/B testing
View the full glossary- A/B TestingA/B(n) testing is a method that compares two or more versions of a web page, an application, an algorithm, advertising banners, etc., to determine which performs best.A/B testing
- AA TestA type of test where two groups receive the same experience to ensure that the testing system is reliable and that observed differences are not due to chance.A/B testing
- Client-side testing (A/B test)Client-side testing modifies the content visible to the user via scripts executed in the browser.A/B testing
- DatalayerA data structure used to transmit information between a website and a tag management tool.A/B testing
- Feature RolloutThe progressive rollout of a new feature to a subset of users before a full launch.A/B testing
- Test hypothesisA test hypothesis is a statement formulated to predict the outcome of a specific change on a website or application as part of an optimization process.A/B testing