RPV (or ARPU)
RPV (Revenue Per Visitor) or ARPU (Average Revenue Per User) measures the average revenue generated per user or visitor.
Revenue Per Visitor (RPV) / Average Revenue Per User (ARPU): A key metric in CRO (Conversion Rate Optimization), used to measure the average revenue generated per visitor (RPV) or per user (ARPU) over a given period. It helps assess the effectiveness of monetization strategies and identify optimization levers.
In the context of A/B testing, it is particularly useful for comparing the incremental value generated by a new experience or an alternative journey, independently of overall revenue fluctuations.
Even in the event of a decline in total revenue (e.g., seasonality or market context), this metric makes it possible to isolate and quantify the actual impact of a tested variation, and to inform strategic decisions based on comparative performance.
Autres termes : Data
View the full glossary- Cohort analysisAnalysis method that groups users based on shared characteristics or behaviors over a given period.Data
- Data analysisProcess of examining data collected on user behavior to identify optimization opportunities.Data
- AOV (Average Order Value)The average value of a purchase made by a customer on an e-commerce site.Data
- CLTV (Customer Lifetime Value)This is the total value a customer is expected to bring to a company throughout their entire business relationship.Data
- DashboardA visual dashboard that gathers and displays key performance indicators (KPIs) and other important metrics.Data
- Dataviz (Data Visualization)The graphical representation of data to facilitate understanding and analysis.Data