UX I USER RESEARCH I CONVERSION AUDIT
Integrate experimentation within your organization
Welyft supports you in implementing A/B testing or user testing experiments within your product organization
- Fursac
- Jardiland
- Renault Group
- L'Oréal
- Sephora
- Yves Rocher
- Cegid
- Bricomarché
- Gamm vert
- Hiscox
- Byredo
- TAG Heuer
- Shiseido
- agnès b.
- A.P.C.
- Etam
- Monte-Carlo Société des Bains de Mer
- RAJA
- Mouratoglou Academy
- Chaumet
- Salomon
- Alptis
- OGF
- Youdge
- Domitys
- Maison 123
- Undiz
- Bricorama
- Rustica
- Aroma-Zone
- Air Caraïbes
- Frenchbee
- Air Austral
- Compagnie des Alpes
- Le Coq Sportif
- Tediber
- Brico Dépôt
- Intermarché
- OVHcloud
- Brevo
- Crédit Agricole
- La Poste
- Engie
- GRDF
- FDJ
- Midas
- ADEME
- Oh My Cream
- IKKS
- CWF
- Groupe Beaumanoir
- Histoire d'Or
- Mobalpa
- Buffalo Grill
- Hippopotamus
- Fitness Park
- Sunêlia
- Tootbus
- Virbac
- Sector Alarm
- Linxea
- Eurécia
- FullEnrich
- Chronodrive
- Meilleurs Agents
- Canal+
Improve the quality of your Discovery through experimentation
By testing current journeys directly with your users and identifying their weaknesses
Reduce the risks associated with feature development
By iterating on your hypotheses directly with your users using interactive prototypes
Secure your business performance
By A/B testing the new feature on a fraction of your users before going live
OUR VISION
Experimentation = User testing + A/B testing
Experimentation is an essential lever for accelerating the product discovery process by enabling quick validation of key hypotheses.
Whether it's A/B tests, user tests, or prototypes, these approaches offer a direct way to test your ideas under real conditions and get concrete feedback from the earliest stages.
This allows product teams to focus their efforts on solutions that truly meet user needs, while avoiding unnecessary investments.
SERVICES
Our Experimentation & Derisking Offers
We support you in setting up tests and user-driven organizations
SOLUTIONS
How do our experimentation projects work?
Our experimentation projects stand out through a unique approach, combining qualitative methodologies (such as user tests) and quantitative ones (A/B tests), for results that are both precise and actionable. Our expertise allows us to seamlessly integrate into your Product Discovery process, ensuring a perfect alignment between user needs and the optimizations proposed.
Goal
Assess the organization's ability to optimize its conversion rate in a strategic and structured way, by identifying its strengths, weaknesses, and levers for improvement to maximize its digital performance.
Kick off & Scoping
We organize the project kickoff, ensuring the objectives, expectations and priorities regarding the implementation of the maturity audit are clarified
Strategy and governance
This stage of the audit aims to understand your company's current strategy regarding CRO. Sponsorship, KPIs, and culture will be analyzed to understand their impact on the CRO organization.
Organization and process
Here we will analyze the current workflows of the CRO organization to understand its strengths and weaknesses. We will seek to reduce all potential friction that slows down your roadmap on a daily basis.
Methods and skills
The assessment of skills and methods will allow us to set up a training plan for your teams to ensure the operational excellence of your new organization.
Tools
The tool stack is a key element of your organization's success. We will analyze the tools related to data collection, activation, and also the productivity of the CRO team.
Reporting
We present all the findings during a debrief that offers a prioritized roadmap of initiatives to implement.
Goal
Support your teams on a daily basis to accelerate the velocity of your experimentation roadmap through ongoing coaching and training of your teams.
Kick off & Scoping
Alignment on the team's maturity and the main pain points of your organization.
Tactical maturity audit
Analysis of the various maturity criteria and identification of the main organizational initiatives
Alignment on recommendations
Presentation of the audit findings and alignment on a timeline for teams' maturity growth.
Support
Implementation of governance bodies and workflows within your organization. Support in facilitating governance meetings and workshops related to CRO.
Trainings
Implementation of awareness and training sessions for teams to ensure skill transfer on methods and tools.
Operational excellence
Once the coaching phase is complete, we remain involved on a quarterly basis to assess the organization's maturity progress.
Goal
Implement an experimentation strategy (A/B testing + user testing) or a CRO team (A/B testing) within your organization.
Kick off & Scoping
Alignment on your organization's needs, business challenges and constraints.
Organizational analysis
Conducting interviews with the organization's key stakeholders to understand the various applicable organizational models.
Organizational design
Design of the target RACI for the CRO organization, including the various workflows and project management guidelines.
Tools implementation
Support in implementing CRO tools, both on the front-end side ("A/B testing", "UX analytics") as well as productivity, prioritization and roadmapping tools.
Coaching
We set up the organization through a coaching period to train teams in experimentation and in adhering to the developed guidelines.
Feedback & iterations
We implement feedback loops through various sessions to take a step back on the new organization and define areas for improvement.
Our Experimentation Glossary
Session Replay
Behavioral analysis technique that consists of recording and replaying users' browsing sessions on a website or application.
Verbatim
Direct comments or feedback from users, often used to analyze feedback.
User testing+ DetailsNPS (Net Promoter Score)
An indicator of customers' propensity to recommend a product or service to others.
User testing+ DetailsWYSIWYG (What You See Is What You Get)
An editor that allows you to create online content visually without needing to code.
A/B testing+ DetailsUX Analytics
The analysis of user interactions with a product or service to improve user experience.
Nos publications
Découvrez les derniers articles de nos experts data marketing.
How to parallelize your A/B tests?
The secret to growth isn't the single A/B test but parallelization governed by impeccable governance.
From simple FAQ to closing: how conversational commerce turns visitors into engaged buyers?
Faced with the paradox of choice, e-commerce is using generative AI to advise customers and thereby boost conversions.
Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
How can UX (and CRO) impact your SEO (GEO)?
UX directly influences your SEO and your visibility in generative AI: behavioral signals, readability, ...
Continuous Discovery: why one-off audits are no longer enough?
Discover why Continuous Discovery is the key to a product that stands out!
Qualitative and quantitative analysis, how to choose?
Quanti or quali? Leverage both types of analysis to improve UX and boost your CRO strategy!
How to find the best CRO agency in 2026?
Finding a CRO agency suited to your needs can be a challenge. This article guides you through the process
How can you improve your UX through testing and customer feedback?
Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger
What are the success KPIs of a CRO program?
An experimentation program is not just a succession of A/B tests launched in the hope that an uplift will appear.
How to reduce the impact of A/B testing on web performance?
A/B testing is an essential lever for optimizing user experience and business performance.
Opinion piece: Omnichannel and CRO: A natural synergy?
Omnichannel has become a major challenge for brands seeking to optimise their customer experience. In a previous
CRO Maturity Audit: Methodology and Process
A CRO maturity audit assesses an organization's ability to optimize its performance through method
FAQ
Frequently asked questions
- The main difference between CRO and experimentation lies in their objectives and approaches. CRO (Conversion Rate Optimization) focuses on quickly achieving business KPIs through mainly quantitative methods, such as A/B tests and data analysis. Experimentation, on the other hand, adopts a more balanced perspective, with about 30% focused on business objectives and 70% on product improvement. It combines quantitative and qualitative approaches (50/50), such as user testing and behavioral analysis, to explore sustainable solutions aligned with user needs. Thus, CRO is more focused on immediate efficiency, while experimentation aims for comprehensive and strategic optimization.