DefinitionUser testing
Verbatim
Direct comments or feedback from users, often used to analyze feedback.
Textual comments or feedback provided directly by users, from questionnaires, surveys, chats, reviews or user tests. As part of a CRO and A/B testing approach, verbatims are a valuable source of qualitative data: they help to complement the analysis of quantitative metrics by highlighting the obstacles, misunderstandings or pain points experienced by users.
Analyzing verbatims helps formulate more relevant test hypotheses, better understand observed results (e.g., why a variation converts less), and prioritize optimizations on elements that are genuinely sensitive for users. When well leveraged, they strengthen the user-centric dimension of CRO.
Autres termes : User testing
View the full glossary- NPS (Net Promoter Score)An indicator of customers' propensity to recommend a product or service to others.User testing
- Moderated User TestA user testing method where a moderator guides participants and gathers feedback in real time.User testing
- Unmoderated User TestA user test where participants interact with a product or service at their own pace, without direct supervision.User testing
- VOC (Voice of Customer)This refers to the opinions, expectations, preferences and feedback that customers express about a product or service.User testing
- Loading SpeedTime required for a web page to load completely.Web Performance