Express UX audit · free
Mei audits your page with our CRO consultants' grid
Paste a URL. Mei opens the page, runs it through our audits' M-I-F-A-PV grid and delivers 3 key insights in 2 minutes. The full astonishment report then arrives in your inbox.
- The grid and checklist by template from our CRO audits
- The actual rendering of the page, screen by screen, mobile first
- Each qualified finding: observed on the page or to be verified
Mei · UX & Data Audit
Agent of Welyft's Conversion Intelligence fleet
Coming soon
How it works
Three steps, two minutes, a page reviewed by an expert
You choose the page
A URL, its type (homepage, listing, product page, landing, form…) and the device. A protected page? Your screenshots are enough.
Mei hands it off to the Welyft grid
She reviews the actual rendering screen by screen, the page structure and its measured performance, then evaluates each of the five dimensions of the grid.
You leave with an action plan
3 key insights on screen, then the full discovery report by email: template checklist, quick wins and A/B test hypotheses.
The Welyft grid
Five visitor questions, one conversion equation
Every Welyft audit reads a page through what the visitor experiences. Conversion rises with motivation, incentive and value proposition; it drops with friction and anxiety.
Conversion = (M + I + PV) − (F + A)
- M
Motivation
« Why am I here? »
Does the visitor quickly find what they came for?
- I
Incentive
« Why now? »
A reason to act now, without the promotion overshadowing the offer.
- F
Friction
« What's holding me back? »
Navigation, steps, fields: everything that slows down the journey.
- A
Anxiety
« What information am I missing? »
Price, timelines, conditions, proof: what you need to know to decide.
- PV
Value proposition
« Why you? »
Your difference, stated clearly right from the first screen.
The surprise report
The first deliverable of our missions, written by Mei
On a mission, everything starts with a first-impressions report: the fresh perspective of an expert discovering your journey. Mei applies the same format to your page.
- 5 to 7 points of astonishment, with their recommendations and priority
- The Welyft checklist for your template, reviewed point by point
- Your strengths to preserve
- 3 quick wins to launch right away
- 3 A/B test hypotheses ready to scope, with their KPI
- Checks to run on your data
Customer reviews only appear after four screens of scrolling
- What we observe
- The "4.6/5" rating appears at the bottom of the sheet, below the description and related products.
- What we read from it
- The visitor discovering the brand decides without the most reassuring proof on the page.
- What we recommend
- Display the rating and number of reviews near the price, with a link to detailed reviews.
Synthetic Users · powered by Mei
Four psychological profiles review your page
On a mission, Mei sends our 4 Synthetic Users to each page. Each one has its own requirements and breaking point: Mei records their reactions and sorts them into pain points.
Mei drives all 4 personas
Send l'Exigeante to the product page…
L'Exigeante
The visuals are polished, but I'm wasting time. I want to know right away if this serum is suitable for my sensitive skin. Why do I have to open three tabs to find the ingredient list?
Pain pointIngredients and skin type hidden in tabs
Fictional example. On assignment, Mei cross-references these excerpts with your analytics and your replays, then a Welyft consultant decides which pain points to address.
Mei on a full mission
From the point of surprise to the measured insight
On a mission, Mei combines expert review with your analytics, your replays and the input of our 4 Synthetic Users personas. A Welyft consultant decides which pain points to address: each 'to verify' point becomes a measured insight, then a test hypothesis.
Frequently asked questions
- Yes, no account needed. Mei runs up to 5 audits per day and per visitor. Your email address is used to send you the full findings report.