DATA I ANALYTICS I CRO I DISCOVERY
Train your teams in analytics & optimization
We don't just operate optimization programs, we train and coach teams as they build skills in the key tools and processes of optimization and data
- Fursac
- Jardiland
- Renault Group
- L'Oréal
- Sephora
- Yves Rocher
- Cegid
- Bricomarché
- Gamm vert
- Hiscox
- Byredo
- TAG Heuer
- Shiseido
- agnès b.
- A.P.C.
- Etam
- Monte-Carlo Société des Bains de Mer
- RAJA
- Mouratoglou Academy
- Chaumet
- Salomon
- Alptis
- OGF
- Youdge
- Domitys
- Maison 123
- Undiz
- Bricorama
- Rustica
- Aroma-Zone
- Air Caraïbes
- Frenchbee
- Air Austral
- Compagnie des Alpes
- Le Coq Sportif
- Tediber
- Brico Dépôt
- Intermarché
- OVHcloud
- Brevo
- Crédit Agricole
- La Poste
- Engie
- GRDF
- FDJ
- Midas
- ADEME
- Oh My Cream
- IKKS
- CWF
- Groupe Beaumanoir
- Histoire d'Or
- Mobalpa
- Buffalo Grill
- Hippopotamus
- Fitness Park
- Sunêlia
- Tootbus
- Virbac
- Sector Alarm
- Linxea
- Eurécia
- FullEnrich
- Chronodrive
- Meilleurs Agents
- Canal+
Our trainers are experts
& certified on your data-marketing solutions
A rapid skills upgrade
Through actionable practical case studies
A tailor-made approach
Adapted to your industry and challenges
OUR VISION
Grow your skills and your results with Welyft.
At Welyft, we believe that training is the key to enabling your teams to master the fundamentals of analytics and unlock their full potential. This mastery has a direct impact on your ability to deliver an exceptional customer experience, stand out in a highly competitive environment, and generate sustainable growth.
That's why our consultants, experts in the field, share their practical know-how with you through tailor-made training programs.
Our training goes beyond theory: it enables you to incorporate best practices directly applicable to your challenges, so you can make informed and strategic decisions.
SERVICES
Our CRO & Continuous Improvement Offers
Our teams of consultants support you across the entire data marketing value chain.
SOLUTIONS
How do our data-marketing trainings work?
Our trainings are delivered by expert consultants certified in the tools and methods.
Goal
Learn to master Google Analytics 4, understand and leverage your data to analyze the performance of your website or app and define relevant KPIs for effective tracking.
The fundamentals
GA4 reporting interface
Analytics via GA4
Your business challenges
Conclusion and further resources
Goal
Learn to analyze customer journeys, optimize friction points, and increase your conversion rates through data-driven strategies and effective A/B tests.
Understanding the importance of CRO
Discover why CRO is essential for maximizing your conversions, improving user experience, and generating sustainable growth.
The parameters affecting conversion
Explore the key factors of conversion by incorporating the conversion equation and analyzing the impact of cognitive biases on user decisions.
How to analyze a journey / a template
Learn to analyze a user journey or a template by identifying friction points and optimization opportunities through a structured, data-driven CRO approach.
Setting up experimentation hypotheses
Learn to formulate clear and strategic experimentation hypotheses to test and validate optimizations based on concrete data.
Choosing the right derisking methods based on the UX issue
Identify and apply the derisking methods best suited to your issue in order to minimize risks and maximize the effectiveness of your optimizations.
Focus on setting up an A/B test and accelerating its roadmap
Set up effective A/B tests by relying on Welyft's proven best practices, in order to structure your experiments and accelerate your roadmap.
Our Data-marketing Glossary
🎰 Multi-Armed Bandit Testing
The Multi-Armed Bandit (MAB) is an adaptive experimentation approach used to test multiple variants of a page or element while maximizing results in real time.
A/B testing+ DetailsFlickering effect A/B testing
The flickering effect (or flicker effect) refers to a visual issue perceptible by the user when loading an A/B test:
UPT (Unit per transaction)
E-commerce indicator that measures the average number of items purchased per order.
KPI+ DetailsSession Replay
Behavioral analysis technique that consists of recording and replaying users' browsing sessions on a website or application.
Nos publications
Découvrez les derniers articles de nos experts data marketing.
How to parallelize your A/B tests?
The secret to growth isn't the single A/B test but parallelization governed by impeccable governance.
From simple FAQ to closing: how conversational commerce turns visitors into engaged buyers?
Faced with the paradox of choice, e-commerce is using generative AI to advise customers and thereby boost conversions.
Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
How can UX (and CRO) impact your SEO (GEO)?
UX directly influences your SEO and your visibility in generative AI: behavioral signals, readability, ...
Continuous Discovery: why one-off audits are no longer enough?
Discover why Continuous Discovery is the key to a product that stands out!
Qualitative and quantitative analysis, how to choose?
Quanti or quali? Leverage both types of analysis to improve UX and boost your CRO strategy!
How to find the best CRO agency in 2026?
Finding a CRO agency suited to your needs can be a challenge. This article guides you through the process
How can you improve your UX through testing and customer feedback?
Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger
What are the success KPIs of a CRO program?
An experimentation program is not just a succession of A/B tests launched in the hope that an uplift will appear.
How to reduce the impact of A/B testing on web performance?
A/B testing is an essential lever for optimizing user experience and business performance.
Opinion piece: Omnichannel and CRO: A natural synergy?
Omnichannel has become a major challenge for brands seeking to optimise their customer experience. In a previous
CRO Maturity Audit: Methodology and Process
A CRO maturity audit assesses an organization's ability to optimize its performance through method
FAQ
Frequently asked questions
- This training is designed for all digital professionals, from beginners to experts, who want to understand and master Google Analytics 4 to analyze the performance of a website or an application.