DefinitionKPI
Time spent on page
Average duration during which visitors stay on a specific page of the site.
Average duration during which visitors stay on a specific page of the site. This metric can provide insights into the level of engagement of the traffic and the performance of a page or site, but its interpretation also depends on the objectives of the latter.
Indeed, a high time does not systematically indicate good performance. It is crucial to analyze the time spent on page together with other metrics (such as bounce rate or exit rate) or as part of a segmentation to understand its real impact on performance.
Autres termes : KPI
View the full glossary- ConversionDesired action completed by a user on a website, such as a purchase or sign-up.KPI
- CVR (Conversion Rate)Key Performance Indicator (KPI) that measures the proportion of visitors who completed an expected action on a site or application, relative to the total number of visitors exposed.KPI
- KPI (Key Performance Indicator)A key performance indicator (KPI) is a quantifiable measure used to assess an organization's success in achieving its strategic objectives.KPI
- Macro-conversionMacro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.KPI
- Micro-conversionMicro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase.KPI
- Scroll depth (scroll rate)Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors.KPI