DefinitionKPI
Macro-conversion
Macro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.
Macro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.
Optimizing for macro-conversions involves analyzing and improving every stage of the customer journey, as well as the micro-conversions that lead to it.
Autres termes : KPI
View the full glossary- ConversionDesired action completed by a user on a website, such as a purchase or sign-up.KPI
- CVR (Conversion Rate)Key Performance Indicator (KPI) that measures the proportion of visitors who completed an expected action on a site or application, relative to the total number of visitors exposed.KPI
- KPI (Key Performance Indicator)A key performance indicator (KPI) is a quantifiable measure used to assess an organization's success in achieving its strategic objectives.KPI
- Micro-conversionMicro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase.KPI
- Scroll depth (scroll rate)Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors.KPI
- Engagement rate (GA4)Native metric from Google Analytics 4 that measures the proportion of sessions qualified as "engaged", meaning sessions during which the user performed an action showing a form of involvement on the site or application.KPI