Scroll depth (scroll rate)
Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors.
Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors. This metric is essential for understanding whether key content is viewed or ignored, and it helps optimize page layout and content order to maximize engagement and conversions.
Additionally, scroll depth can provide insight into the potential impact of a change on a page as part of an A/B test and the calculation of its Minimum Detectable Effect (MDE).
A barely visible change, located in an area that few users reach, is less likely to have a major impact on performance and will require a longer test duration to reach statistically significant results.
Autres termes : KPI
View the full glossary- ConversionDesired action completed by a user on a website, such as a purchase or sign-up.KPI
- CVR (Conversion Rate)Key Performance Indicator (KPI) that measures the proportion of visitors who completed an expected action on a site or application, relative to the total number of visitors exposed.KPI
- KPI (Key Performance Indicator)A key performance indicator (KPI) is a quantifiable measure used to assess an organization's success in achieving its strategic objectives.KPI
- Macro-conversionMacro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.KPI
- Micro-conversionMicro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase.KPI
- Engagement rate (GA4)Native metric from Google Analytics 4 that measures the proportion of sessions qualified as "engaged", meaning sessions during which the user performed an action showing a form of involvement on the site or application.KPI