Micro-conversion
Micro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase.
Micro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase. These actions can include newsletter sign-ups, document downloads, or adding items to a cart. Analyzing micro-conversions helps understand the user journey and identify friction points or optimization opportunities.
Micro-conversions can serve as the primary KPI in an A/B test, provided they are well correlated with a macro-conversion aligned with the company's overall objectives. Since they are often closer to the changes being tested, micro-conversions increase the likelihood of detecting a Minimum Detectable Effect (MDE) even with lower traffic. This makes them particularly useful for assessing the impact of changes in contexts where macro-conversions are less frequent.
Autres termes : KPI
View the full glossary- ConversionDesired action completed by a user on a website, such as a purchase or sign-up.KPI
- CVR (Conversion Rate)Key Performance Indicator (KPI) that measures the proportion of visitors who completed an expected action on a site or application, relative to the total number of visitors exposed.KPI
- KPI (Key Performance Indicator)A key performance indicator (KPI) is a quantifiable measure used to assess an organization's success in achieving its strategic objectives.KPI
- Macro-conversionMacro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.KPI
- Scroll depth (scroll rate)Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors.KPI
- Engagement rate (GA4)Native metric from Google Analytics 4 that measures the proportion of sessions qualified as "engaged", meaning sessions during which the user performed an action showing a form of involvement on the site or application.KPI