DefinitionKPI
Exit rate
The exit rate is the percentage of visitors who leave a website from a specific page.
The exit rate is the percentage of visitors who leave a website from a specific page.
Unlike the bounce rate, the exit rate takes into account users who visited several pages before leaving.
Analyzing exit rates helps identify which pages may act as premature exit points in the customer journey. These pages can be targeted for experiments or improvements as part of a conversion rate optimization (CRO) approach.
Autres termes : KPI
View the full glossary- ConversionDesired action completed by a user on a website, such as a purchase or sign-up.KPI
- CVR (Conversion Rate)Key Performance Indicator (KPI) that measures the proportion of visitors who completed an expected action on a site or application, relative to the total number of visitors exposed.KPI
- KPI (Key Performance Indicator)A key performance indicator (KPI) is a quantifiable measure used to assess an organization's success in achieving its strategic objectives.KPI
- Macro-conversionMacro-conversion is the ultimate goal a business seeks to achieve with its visitors, such as a completed purchase, a sign-up for a paid service, or any other primary action that generates business value.KPI
- Micro-conversionMicro-conversions represent the intermediate steps that users go through before reaching a macro-conversion, which is the main objective, such as a purchase.KPI
- Scroll depth (scroll rate)Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually seen by visitors.KPI