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Scroll depth (scroll rate)
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Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually viewed by visitors. This metric is essential for understanding whether key content is being viewed or ignored, and helps optimize content layout and order to maximize engagement and conversions.
In addition, scroll depth can provide information on the potential impact of a change on a page for A/B testing and calculation of its Minimum Detectable Effect (MDE).
An inconspicuous modification, located in an area that few users reach, is less likely to have a major impact on performance, and will require a longer test duration to achieve statistically significant results.
Similar definitions
Taux d'engagement (GA4)
Métrique native de Google Analytics 4 qui mesure la proportion de sessions qualifiées comme “engagées”, c’est-à-dire des sessions durant lesquelles l’utilisateur a réalisé une action montrant une forme d’implication sur le site ou l’application.
UPT ( Unit per transaction)
Indicateur e-commerce qui mesure le nombre moyen d’articles achetés par commande.
CVR (Taux de conversion)
Indicateur clé de performance (KPI) qui mesure la proportion de visiteurs ayant réalisé une action attendue sur un site ou une application, par rapport au nombre total de visiteurs exposés.
Macro-conversion
Macro-conversion is the ultimate goal a company seeks to achieve with its visitors, such as a full purchase, a subscription to a paid service, or any other primary action that generates business value.
Micro-conversion
Micro-conversions represent the intermediate steps that users take before reaching a macro-conversion, which is the main objective, such as a purchase.
Bounce rate
The bounce rate measures the percentage of visitors who leave a site after viewing a single page.
Conversion rates
Often abbreviated CVR or CR, the conversion rate corresponds to the percentage of visitors performing a desired action on a website, such as a transaction, subscription, document download or form submission.
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