Agentic commerce
Product feed for AI and agents
Make your catalog readable by AI
- Claude
- OpenAI
- Merchant Center
- and 3 other tools
Agentic commerce
GEO - AI visibility and conversion
Measure, test and convert your AI visibility
Measure your brand's presence in ChatGPT, Gemini and Google's AI Mode responses, prove through testing what improves it, and convert the visitors who arrive as a result.
The need
What you tell us
« My customers prepare their purchases in ChatGPT, Gemini or Google's AI mode. I don't know if my brand is mentioned there, how much this traffic is worth, or whether it converts on my site. »
- « Are we mentioned by ChatGPT? »
- « Our SEO traffic is declining due to AI Overviews »
- « Does ChatGPT traffic convert for us? »
- « Should you launch ChatGPT Ads? »
Our response
- AI visibility and traffic baseline
- Controlled tests on page groups
- Landing pages optimized for AI traffic
Method
Our method in 5 steps
Our stance
From AI response to conversion
Your customers compare options in AI engines before reaching you. We measure your presence in their answers, test what improves it, and convert those who click.
- Mention rate
- Control
- AI revenue
Step 01 : Scoping
Definition of business objectives and KPIs, selection of commercial prompts from Search Console, cited pages, and priority engines and markets.
- Business objectives and KPIs
- Commercial prompts derived from Search Console
- Cited pages and AI landing pages
- Priority engines and markets
Step 02 : Baseline
Measurement of mention rate by intent and by engine, of Search Console generative AI report impressions and brand queries, then isolation of AI traffic in GA4 or Piano to track its conversion.
- Mention rate by intent and by engine
- Generative AI report from Search Console and brand queries
- Isolated AI channel in GA4 or Piano
- Conversion rate and revenue per visitor from AI traffic
Step 03 : Diagnosis
Audit of the SEO foundation (indexing, eligibility for snippets and AI features), content quality and uniqueness, message match and reassurance on landing pages, key journeys tested by agents, and product feed quality.
- SEO foundation: indexing, snippets, inclusion in AI features
- Non-generic content, brand-specific expertise
- Message match and reassurance of landing pages
- Key journeys played by agents
- Accessibility and product flow
Step 04 : Tests
A/B tests of landing pages, tests by page groups against a control, and measurement of the effect of each content hypothesis on AI impressions and the prompt panel.
- A/B tests of landing pages
- Tests by page group against a control
- Content hypotheses tested against a control
- Measurement of AI impressions and the prompt panel
Step 05 : Management
Visibility, influence and value dashboard, agent success rate tracking, continuous testing roadmap and engine monitoring.
- Visibility, influence and value dashboard
- Agent success rate
- Continuous testing roadmap
- Monitoring of engines and protocols
Deliverables
What you get
AI visibility and traffic baseline
Mention rate, AI impressions, AI traffic conversion.
Arrival diagnostic
SEO foundation, content, landing pages and journeys run by agents.
Prioritized test plan
GEO and CRO hypotheses, protocol with control.
Management dashboard
Visibility, traffic, value, agents.
Who is it for?
Who is this offer for?
Tools used
- ChatGPT
- Gemini
- AI Mode
- Search Console
- GA4
- Piano
- AB Tasty
- Kameleoon
- E-commerce or lead generation on categories compared before purchase
- Brand already searched for, reliable GA4 or Piano analytics
- Sponsor: Head of E-com, Head of Acquisition, Head of SEO
To go further
Articles by our experts related to this offer.
How can UX (and CRO) impact your SEO (GEO)?
UX directly influences your SEO and your visibility in generative AI: behavioral signals, readability, ...
From simple FAQ to closing: how conversational commerce turns visitors into engaged buyers?
Faced with the paradox of choice, e-commerce is using generative AI to advise customers and thereby boost conversions.
How to parallelize your A/B tests?
The secret to growth isn't the single A/B test but parallelization governed by impeccable governance.
Bayesian vs Frequentist: which method for your A/B tests?
Finally understand the difference between Bayesian and frequentist statistics to optimize your A/B tests.
To go further