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Our data marketing articles

Have at your disposal a variety of resources such as articles, white papers, webinars and events. Explore all our expert insights on data trends, changes in privacy regulations, digital transformation, and more here.

Featured article

Quels sont les KPIs de succès d'un programme CRO ?

Un programme d’expérimentation n’est pas qu’une succession de tests A/B lancés en espérant qu’un uplift apparaîtra. C’est u

Réduire l'impact de l'A/B testing sur la web performance

L’A/B testing est un levier incontournable pour optimiser l’expérience utilisateur et les performances business.

How can you boost your UX through experimentation and customer feedback?

Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger.

Opinion column: Omnichannel and CRO: A natural synergy?

Omnichannelity has become a major challenge for brands seeking to optimize their customer experience. In a precarious

Recent articles

How do you track A/B tests using Looker studio and Bigquery?

How do you track A/B tests using Looker studio and Bigquery?

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