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[H/F] Consultant.e - Data & Optimisation (CRO) [CDI]
We are Welyft
Hello, we're Welyft, a team of data and digital marketing experts, an agency based in Paris specializing in digital experimentation (CRO, A/B testing, User Research, UX/UI and web & product analysis).
We work with prestigious brands (Sephora, Salomon, Etam Groupe, Les Mousquetaires, Raja, Tag Heuer, Shiseido, OVH...) on strategic and operational aspects, with the aim of scaling their program, boosting performance and user experience!
We believe in optimizing the overall user experience.
We put the user at the center of our approach, helping our customers to understand their customer journeys and set up optimized, personalized and consistent experiences across their various touch points (websites, app, email, SMS, notifications, physical stores).
More than ever, users are looking for new ways to interact with new digital personalization tools, and we're here to turn their desires into reality.Our ambition?
Become France's leading CRO (Conversion Rate Optimization) agency
Opportunity and role 🤓
Après t’avoir formé à nos process, tu commenceras à travailler en binôme avec ton mentor. Sois rassuré.e, nous t'accompagnerons dans ta montée en compétence !
Your role will be :
1 - Guiding :
- Mettre en place un programme CRO (A/B Testing) et mise en place de formations (Analytics, Activation, Dashboarding, CRO, Customer journey…)
- Diffuser la culture du CJO, (Customer Journey Optimization), le nouveau CRO (Conversion Rate Optimization) !
2 - Collecting :
- Designing marking plans
- Setting up web analytics tools
3 - Analyze :
- Étudier les sites de nos clients à travers des outils analytics (Google Analytics, Piano Analytics, Adobe Analytics), notre grille de critères UX et les outils de reach tracking (ContentSquare, Hotjar..).
- Formalize optimization recommendations
4 - Activate :
- Create the best experiences (AB test, push, personalization) by improving your customers' performance and user experience.
- Supervise the entire activation production chain. (Brief, wireframes, mock-ups, development, tracking dashboard, activation settings using our customers' marketing tools...)
Tu travailleras avec Amaury, cofondateur de Welyft. Avec 8 ans d’expérience dans le digital & la data, il a développé son expertise avec des clients de différents secteurs et il a notamment mis en place des stratégies de personnalisation très avancées. Ses passions ? Le running, le vélo, l'escalade, la natation et les chines en brocante !
What we are looking for ❤️
Don't hesitate to apply if you don't tick all the boxes!
Business skills 🧑💻:
- Tu as déjà exploré un des outils analytics (Google Analytics, Adobe Analytics, AT Internet…)
- Tu connais un des outils d'Activation (Optimize, AB Tasty, Dynamic Yield, Optimizely…) ou d’UX (Hotjar, Content Square…)
- Having already produced wireframes / creas (UX/UI) using Figma (or another tool) is an asset.
- Speak a second language? That's ideal 🇬🇧🇮🇹🇪🇸!
Compétences humaine 🫶:
- You're into analytics and business
- Tu es bon.ne communicant.e avec une aisance relationnelle (écrit et orale)
- Tu es créatif.ve : Tu sais proposer et mettre en place des solutions impactantes. Tu sais penser “out of the box”.
- You're rigorous, you know how to manage projects to meet your customers' requirements.
- Tu as un véritable esprit d’équipe : “Tout seul on va plus vite, ensemble on va plus loin !”. La bienveillance est un pilier de Welyft.
- Tu es fun : On a besoin de dynamisme, de peps, pour continuer de faire rayonner Welyft ☀️
Why work with us? 🤗
- You can learn from a highly-motivated team, in a dynamic environment combining ambition, humility, transparency and teamwork.
- We attach great importance to well-being in the workplace. People are the driving force behind the success of our project!
- Des loc aux situés en plein Paris
- Les avantages Welyft :
- Carte Swile (carte ticket resto) + Remboursement 50% pass Navigo
- Flexible policy of 2 teleworking days per week.
- Dedicated time for training and responsible projects (ecological, associative, etc.).
- Regular afterwork events - A chance to forge closer ties!
The recruitment process? 🧑💻
Recruitment is all about getting to know each other and wanting to work together!
1️⃣ Premier call pour échanger sur le poste ainsi que sur ton profil - 15 - 30min
2️⃣ Rencontre avec Amaury et/ou Léo, 2 de nos 3 co-founder et experts + cas pratique + Débrief - 1h30
3️⃣ Un entretien avec Clément, le dernier co-founder - 30min
4️⃣ Débrief et retour dans la semaine !
5️⃣ Si tu as notre GO, nous organiserons une rencontre avec l’équipe afin de voir si la magie opère pour toi !
6️⃣ YOU will give us your GO or your no GO.
We look forward to talking with you, see you soon 😉
Our advantages
Your computer, your choice
We offer Macs and PCs to provide you with the ecosystem that suits you best.
A pleasant working environment
The agency is located in Paris in the heart of the 2nd arrondissement (Métro Strasbourg saint-denis)
Work/life balance
A flexible teleworking policy 2 days a week to fit in with your daily routine.
The winning combo
Mutuelle Alan + Swile (carte ticket resto 10€/day) + 50% reimbursement of Navigo pass.
Shaping the future of digital activation
Values focused on innovation, excellence and benevolence.
Team spirit
Regular team seminars and afterworks.