In product development, risk number one is not technical, it's business: building a feature that nobody wants or that degrades the user experience. This is even more true when tackling the heart of the reactor of an e-commerce company: the Checkout (Order Tunnel).
To secure the redesign of this critical step, Sephora implemented a rigorous Product Discovery approach, supported by the Welyft teams and AB Tasty's technology. This webinar looks behind the scenes of this transformation where Data and Design become one.
What is Product Discovery?
Before moving into the "Delivery" phase (development), Product Discovery aims to answer a simple but crucial question: "Are we solving the right problem?".
Unlike traditional methods based on intuition, Discovery is a scientific exploration phase that combines:
- Quantitative Data: What the numbers tell us (abandonment rate, time spent).
- User Research (Qualitative): What customers feel and express.
- Experimentation: Validating hypotheses through testing.
The Sephora case
In this exclusive session, we dive into the methodology applied by Sephora's EME (Europe Middle East) teams to optimize their purchase journey.
You'll discover how the collaboration between Louise de Gennes (Product Design Director) and Pauline Perlier (Product Analyst Lead) helps eliminate friction. This is the perfect illustration of the synergy between the analyst (who identifies the "Where") and the designer (who solves the "How").
Key points covered:
- The project's origin: How Welyft helped structure the exploration phase to identify the true pain points of the current tunnel.
- Behavioral analysis: The central role of data in prioritizing UX initiatives.
- Validation through A/B testing: How to secure the rollout of the new interface by testing each component with AB Tasty before going live globally.
The Replay: Immersion in Sephora's strategy
Join Amaury Ortolland (Co-founder of Welyft) alongside Sephora's experts for 45 minutes of concrete, no-nonsense feedback from experience.
An essential resource for Product Managers, UX Designers and E-commerce Managers who want to industrialize their product discovery approach.
Move from idea to proof
Sephora's example shows that a mature product culture leaves nothing to chance. Product Discovery isn't an "extra step" that slows down the project, it's your roadmap's life insurance.
Want to reduce the risks of your next product launches?
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