Optimising user experience (UX) can no longer rely on simple intuitions or generic "best practices". To perform, digital strategies today must bring together two sources of truth: behavioural data (what your users do) and customer feedback (what they say). It is at the crossroads of these two worlds that your conversion rate performance is decided.
To decode this synergy, Welyft is partnering with Mopinion for a morning dedicated to experimentation and voice of the customer (VoC).
The alliance of data and empathy
Why attend this event? Because collecting feedback is one thing, but activating it is another. Too many companies accumulate "cold" data without ever turning it into concrete test hypotheses.
During this session, we will explore how to structure a continuous improvement loop:
- Active listening: Capturing user sentiment at key moments in the journey (friction points).
- Cross-analysis: Correlating declarative feedback with analytics data.
- Activation: Turning a recurring complaint into a winning A/B test.
A concrete feedback session with the Domitys case
To illustrate this methodology, we're moving beyond pure theory. We are delighted to welcome Gauthier Horbette (Domitys) alongside our Welyft expert, Romain Berger.
Together, they will look back at the strategy implemented for a major player in senior service residences. You will discover how a brand can refine its UX and make its digital journey more human thanks to the smart use of experimentation and customer feedback.
Agenda & format of the morning
We have designed this event to be dense, actionable and conducive to peer-to-peer exchanges.
- 09:00am: Welcome, a delicious breakfast and first exchanges.
- 09:30am: Introduction by the Mopinion team (leader in user feedback).
- 09:45am: Main keynote: "The key to understanding your users" with Domitys & Welyft.
- 10:10 AM: Business Speed Dating (Mini 1-to-1). A unique opportunity to discuss your challenges with other decision-makers.
- 11:00 AM: Informal networking and a glass of champagne to close the morning.
Practical information & registration
As spots are limited to ensure quality discussions during the speed dating, we recommend booking quickly.
📅 Date: March 13, from 9:00 AM to 11:30 AM
📍 Location: Remix Coworking, Paris
Want to take your customer understanding to the next level?
While waiting for the event, discover how to structure your customer listening with our specialized user research and testing agency offering.
