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Wetalk: The CRO Newsletter by Welyft You Must Follow

🚀 Optimize, test, innovate with Wetalk!

Clément Hornec

Co-founder & CEO

January 6, 2025 · 2 min de lecture

‍Why subscribe to a CRO newsletter?

In a digital world where every detail counts to optimize the conversion rate (CRO), it’s essential to stay informed about the latest trends, strategies and feedback. This is exactly what Wetalk, Welyft’s newsletter, offers, breaking down every month the best practices in experimentation, optimization and data-driven marketing.

1. Expert insights on CRO and Experimentation

Each edition of Wetalk takes an in-depth look at best practices in conversion rate optimization, A/B testing, and personalizing user journeys. Thanks to an approach based on experimentation and data, the newsletter provides actionable insights to boost digital performance.

2. Varied and strategic topics

Wetalk isn’t limited to CRO fundamentals, but also explores personalization, UX, data and digital innovation challenges. Recent topics covered include:

• “Is this the end of CRO?” – A reflection on the evolution of the field

• “Sustainable CRO, reality or utopia?” – The ecological impact of optimization strategies

• “Predictive analytics, reality or sorcery?” – How data can anticipate user behavior

• “Hospitality and CRO: a perfect match?” – Optimization challenges in the hospitality industry

3. Exclusive interviews and case studies

Every month, Wetalk gives voice to industry experts to share concrete feedback and winning strategies. These interviews provide a better understanding of how leading companies use CRO and experimentation to improve their acquisition and conversion.

4. An engaging and accessible format

The Wetalk newsletter is designed to be easy to read and apply. It’s available on Substack, accessible on mobile, computer or via the app, allowing you to receive key insights effortlessly.

Wetalk, an asset for your CRO strategy

Whether you’re a Growth Marketer, CRO Manager, Product Manager, Data Analyst or E-commerce Manager, Wetalk brings you every month trends, benchmarks and practical tips to evolve your digital optimization strategy.

👉 Don’t miss out on upcoming editions! Subscribe now to Wetalk to receive every month the best news on CRO and experimentation.

đź”— Discover our CRO offers here or find all articles on Wetalk - Substack

Written by

Clément Hornec

Co-founder & CEO

CRO

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