Cross-sell
Cross-sell is a sales technique that offers complementary products or services to those already chosen by the customer.
Marketing technique that involves offering customers complementary or related products or services to those they have already selected or purchased.
The goal is to increase the overall cart value while enriching the user experience through personalized and relevant recommendations.
By making it easier to discover additional products, cross-sell increases the average revenue per transaction while better meeting customers' needs.
Examples of recommendation algorithms: “Frequently bought together,” “Complete your purchase,” “Customers also buy” (for example, suggesting a protective case or headphones after the purchase of a smartphone).
Autres termes : E-merchandising
View the full glossary- Index (Algolia)A data structure used by Algolia to store and quickly search for information.E-merchandising
- UpsellUpsell encourages customers to purchase a more expensive or upgraded version of a product or service they are considering buying.E-merchandising
- CDP (Customer Data Platform)A centralized system that collects, unifies and activates customer data from various sources.Data Marketing
- Client-side testing (A/B test)Client-side testing modifies the content visible to the user via scripts executed in the browser.A/B testing
- CLS in A/B testingCLS (Cumulative Layout Shift) is one of the three Core Web Vitals defined by Google, and it measures the visual stability of a web page: in other words, how elements move unexpectedly during loading.
- CLTV (Customer Lifetime Value)This is the total value a customer is expected to bring to a company throughout their entire business relationship.Data