Upsell
Upsell encourages customers to purchase a more expensive or upgraded version of a product or service they are considering buying.
Marketing technique that consists of encouraging customers to choose a higher, more expensive or enhanced version of a product or service they are considering purchasing.
This strategy maximizes the value generated per transaction by highlighting premium options, advanced features, or relevant additional services. Upsell thus increases the average revenue per purchase, while more precisely meeting users' expectations, thereby enhancing their overall satisfaction.
Examples of recommendation algorithms: "You may also like", "Similar products", "Upgrade your purchase".
Not to be confused with cross-sell, which consists of offering complementary or related products or services to the one initially chosen by the customer, with the aim of increasing the total value of the cart.
Examples of recommendation algorithms: "Frequently bought together", "Complete your purchase", "Our customers also buy". (E.g.: offering a case after purchasing a smartphone).
Autres termes : E-merchandising
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